Graphic Designer

Job SummaryThe Graphic Designer is responsible for creating visually appealing and brand-consistent designs for product packaging, marketing campaigns, social media, advertisements, point-of-sale materials, and other promotional activities. The role supports brand building, product launches, and sales initiatives by developing creative assets that enhance consumer engagement and drive business growth.

• Key ResponsibilitiesCreative Design & BrandingDesign product packaging, labels, cartons, and promotional materials.
• Develop creative concepts and artwork for marketing campaigns.
• Ensure all designs align with brand guidelines and company standards.
• Create visual content for print, digital, and outdoor advertising.
• Digital Marketing SupportDesign social media posts, reels covers, banners, and digital advertisements.
• Create website graphics, email marketing creatives, and e-commerce assets.
• Support online campaigns with engaging visual content.
• Print & Marketing CollateralDesign brochures, flyers, standees, posters, danglers, shelf talkers, and merchandising materials.
• Coordinate with printing vendors to ensure high-quality production.
• Prepare print-ready artwork and ensure accurate color and layout specifications.
• Product Launch & Trade MarketingSupport new product launches through packaging and promotional creatives.
• Design materials for exhibitions, trade shows, distributor meets, and retail activations.
• Create sales presentations and marketing decks.
• Brand ManagementMaintain a library of design assets and brand materials.
• Ensure consistency across all consumer touchpoints.
• Stay updated with design trends, consumer preferences, and competitor activities.
• EligibilityBachelor's Degree/Diploma in Graphic Design, Visual Communication, Fine Arts, or a related field.
• 1–5 years of experience in graphic design, preferably in FMCG, retail, food & beverage, or consumer brands.
• Skills RequiredProficiency in Adobe Photoshop, Illustrator, InDesign, and CorelDRAW.
• Knowledge of packaging design and print production.
• Understanding of branding, typography, color theory, and layout design.
• Basic knowledge of video editing tools (Premiere Pro, After Effects, Canva, etc.) is an advantage.
• Creativity, attention to detail, and time management skills.