Digital Marketing Executive

Job Description – Digital Marketing Executive

Job Title: Digital Marketing Executive

Location: Ravet, Pune

Salary: ₹15,000–₹25,000 per month

Key Responsibilities:

• Plan and execute digital marketing campaigns to generate quality leads.
• Manage the company's social media platforms, including Facebook, Instagram, LinkedIn, and YouTube.
• Create engaging posts, reels, videos, banners, and promotional content related to solar products and services.
• Run and optimize paid advertising campaigns on Meta and Google.
• Generate enquiries through digital marketing activities and track campaign performance.
• Update the company website and ensure content is accurate and up to date.
• Coordinate with the Sales team to ensure timely follow-up of generated leads.
• Monitor competitors and market trends to improve marketing strategies.
• Prepare monthly reports on lead generation, campaign performance, and social media growth.

Requirements:

• Previous experience in digital marketing is preferred.
• Knowledge of Meta Ads, Google Ads, SEO, and social media marketing.
• Basic knowledge of graphic design tools such as Canva, Photoshop, or similar software.
• Good content writing and communication skills.
• Basic knowledge of video editing is an added advantage.
• Proficiency in MS Office and digital marketing tools.
• Creative mindset with strong analytical and organizational skills.