General Manager - Modern Trade and Strategic Partner Operations

GM-D2C Lead

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

 

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

 

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

 

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

 

VIL is an equal opportunity employer committed to diversifying its workforce.

Role

GM – Modern Trade & SPO

Function / Department

Sales and Distribution

Location

MAH

Job Purpose

The Circle Modern Trade Head is responsible for creating the organized retail channels (MTO & SPO) strategy and drive its execution for achievement of postpaid and prepaid gross and revenue, SPO tie-ups and counter share, presence across top SPO outlets, promoter productivity and day to day operational governance for a two brand operation.

Key Result Areas/Accountabilities

• Formulate and implement the circle MTO & SPO strategy, in consultation with the Sales Head
• This position is accountable for meeting all product targets including prepaid, postpaid & data product sales & revenue targets through organized retail.
• Focus on trade engagement, new strategic alliances and partnership strategies to drive loyalty and productivity
• Attain market leadership through growth in terms of gross and net numbers, revenues and counter share, while complying with agreed budget, quality of additions and corporate policy guidelines
• Responsible for all MTO & SPO operations including promoter deployment & governance, cost control, service levels, stock availability etc in the Circle
• Initiate MTO & SPO expansion by setting up strategic alliances and identifying partnership models for both brands.
• Interact with MTO & SPO partners to identify emerging products/competition trends and provide insights to the  marketing team
• Achievement of key targets for the MTO & SPO channel (Revenue, gross & net adds etc.)
• Driving optimum promoter productivity through promoter placement and effective promoter management. Work closely with SEM to build promoter capability and drive promoter & trade incentive programs
• Ensure relevant actions and engagement to reduce promoter attrition 
• Executing brand salience (both brands) through marcom activities for select outlets
• Resolving MTO & SPO partners’ specific issues within specific timelines
• Relationship management with key MTO & SPO channel partners
• Ownership of revenue and sales targets for MTO/SPO channel
• Manage SAC (controllable components), promoter (HC and Cost) for the channel

Core Competencies, Knowledge, Experience

Core Competencies, knowledge and Experience

• Influencing skills, effective relationship management skills
• Independent thought leadership and drive to execute – should be a recognized industry leader in his/ her specific area of competence
• 10-15 years of experience in managing organized retail distribution and relationship management
• Strong analytical & conceptual skills in retail business and workforce planning.

Must have technical / professional qualifications

• University Degree in Business/MBA caliber or equivalent qualification

 

 

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

Experience Level

Senior Level