Digital Marketing Specialist

We are looking for a results-driven Digital Marketing Expert with hands-on experience in e-commerce marketing to manage and optimize Meta (Facebook & Instagram) and Google Ads campaigns. The candidate will be responsible for planning, executing, and scaling paid advertising campaigns to drive website traffic, generate quality leads, and increase online sales. The role includes audience research, campaign creation, budget management, A/B testing, keyword research, conversion tracking, pixel and tag implementation, performance analysis, and ROI optimization. The ideal candidate should have 2–5 years of experience in e-commerce digital marketing, strong knowledge of Meta Ads Manager, Google Ads, Google Analytics, Google Tag Manager, and conversion optimization, with the ability to analyze campaign performance and deliver measurable business growth.

Key Responsibilities :

Plan, create, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads.

• Manage campaign budgets efficiently and ensure maximum ROI and ROAS.
• Conduct audience research, competitor analysis, and keyword research.
• Create and manage Search, Display, Shopping, Performance Max, YouTube, Remarketing, and Demand Generation campaigns.
• Develop high-converting advertising strategies for e-commerce products.
• Implement and manage Meta Pixel, Google Tag Manager, Google Analytics (GA4), and conversion tracking.
• Perform A/B testing on creatives, ad copies, landing pages, and audience segments.