Sales Team Leader

Role SummaryWe are looking for a proactive and accountable Sales Team Leader to manage day-to-day sales operations, drive target achievement, ensure timely lead follow-up, maintain CRM discipline, support collections-before-dispatch processes, coordinate territory deployment, coach the team, and escalate critical issues to management on time.

Key ResponsibilitiesTarget & Team Management

• Break monthly, weekly, and daily targets into actionable goals for each sales representative.
• Assign tasks clearly and monitor completion, productivity, and performance.
• Track shortfalls early and take corrective action.

Lead Management

• Manage leads from all sources, including IndiaMART, Meta campaigns, and other channels.
• Ensure same-day contact with every fresh lead.
• Enforce lead aging control and reassign stuck leads quickly to maximize conversion.
• Monitor lead source performance and improve conversion ratios.

Territory & Team Deployment

• Plan and manage sales coverage by state and district based on business demand.
• Allocate team members according to workload, geography, peak time, and product fit.
• Support B2B and B2C growth by building specialist capability where required.

CRM & Data Accuracy

• Ensure all leads, follow-ups, call logs, outcomes, and contact details are updated accurately in CRM.
• Conduct daily CRM hygiene checks and correct errors immediately.
• Train team members on proper CRM usage and reporting standards.

Coaching & Training

• Conduct onboarding for new joiners on product knowledge, CRM, scripts, payment process, and sales workflow.
• Organize daily huddles, weekly reviews, role-plays, and refresher training.
• Provide real-time coaching and corrective feedback to underperforming team members.

Collections, Dispatch & Delivery Control

• Enforce payment-before-dispatch policy.
• Coordinate with logistics and finance for unpaid, rejected, or delayed deliveries.
• Track dues and ensure timely recovery or escalation.

Operational Monitoring

• Monitor calls, follow-ups, attendance, punctuality, conversions, revenue, and overall team productivity.
• Enforce response time, follow-up cadence, and customer service standards.
• Maintain high operational discipline across the team.

Market Intelligence & Dealer Support

• Track market demand, competitor pricing, and slow-moving or high-demand products.
• Coordinate with dealers, resolve complaints, and support forecasting.

Escalation & Reporting

• Resolve customer and team issues within defined timelines.
• Escalate unresolved or high-value issues to management within 24 hours.
• Submit daily, weekly, and monthly reports with clear insights, risks, and recommendations.
• Authority & Decision RightsApprove short-term shift swaps or leaves within company policy.
• Reassign leads to balance workload and recover opportunities.
• Recommend hiring, PIP, or termination cases to Sales Manager.
• Temporarily hold incentive eligibility for suspicious sales, with proper reporting.
• Required Skills & QualificationsGraduate / Postgraduate preferred.
• 3–7 years of experience in sales operations, team handling, or field sales.
• Strong knowledge of CRM, lead management, follow-up discipline, and sales reporting.
• Good communication, leadership, coaching, and problem-solving skills.
• Ability to manage targets, collections, and team performance under pressure.
• Experience in B2B / B2C sales preferred.
• IndiaMART or digital lead handling experience will be an advantage.
• Key Performance IndicatorsMonthly / quarterly team target achievement
• Same-day lead contact rate
• Lead conversion rate
• Collection-before-dispatch compliance
• Lead aging control
• CRM accuracy and timeliness
• IndiaMART and campaign lead conversion
• Escalation resolution time
• New hire ramp-up time and attrition control