Marketing Manager

Key Responsibilities

• Brand Strategy & Development: Define brand positioning, messaging, and value proposition to differentiate the kitchenware products in the market. Manage brand identity, including logos, packaging, and marketing materials, ensuring consistency across all touchpoints.
• Brand Identity & Governance
• Visual Standards: Maintain the brand’s "look and feel"—ensuring the specific shades of "Empire Red" or "Matte Black" are consistent across digital ads and physical products.
• Brand Voice: Define how the brand speaks. Is it the authoritative "Chef’s choice" or the friendly "Kitchen companion"?
• Audit: Regularly review all marketing materials to ensure they align with the long-term brand mission.
• Market Research & Analysis: Conduct consumer and market research to identify target demographics, trends, and competitor activities. Use data-driven insights to make informed decisions and optimize brand strategies.
• Marketing Campaigns: Plan, execute, and evaluate integrated marketing campaigns across various channels, including digital (SEO, PPC, email, social media), print, and trade shows/events.
• Product Management : Manage product portfolio. New product launch and map competitor landscape.  Performance & Budget Management: Define and track Key Performance Indicators (KPIs), such as brand awareness, customer acquisition costs, and sales metrics, to measure campaign effectiveness. Manage and allocate marketing budgets efficiently to maximize ROI.
• BTL activations: collaborate with sales team and execute BTL activations at all outlets. Track budgets and ROI.
• Stakeholder & Team Management: Collaborate with internal teams and external partners (agencies, vendors). Lead, mentor, and manage a team of marketing professionals to foster high performance and professional growth. 
• Digital Marketing:- Ensure daily activities of digital marketing activities for viewers engagement in the form of Creative posts, Reels.
• Influencer Tie ups - Tie up with Hyperlocal, Regional & National Influencers for brand visibility and brand recall.
• Co-ordination:- Ensure smooth communication with external agencies for timely deliverables.

Essential Skills & Qualifications

• Education: A Master’s degree in Marketing, Business Administration, or a related field.
• Experience: Proven experience in brand management or marketing, preferably within the Food Franchise industry, with a track record of developing successful strategies for ATL, BTL & Digital.
• Analytical Skills: Strong ability to analyse data, interpret market trends, and use metrics to provide decision-making data for the management.
• Creative Thinking: The ability to generate innovative and original ideas for campaigns and product positioning is crucial in a competitive market.
• Communication & Leadership: Excellent written and verbal communication skills, with the ability to lead cross-functional teams and present strategies to stakeholders effectively.
• Technical Proficiency: Familiarity with marketing software and tools, including CRM systems, Google Analytics, social media platforms etc.
• Adaptability: The capacity to adapt to changing market conditions and consumer preferences in a fast-paced environment.