Sales Coordinator / Digital Marketing Executive

Job Title: Digital Marketing Executive / Internal Sales Coordinator

Key Responsibilities:

✅ Manage and grow company presence on Facebook, Instagram, LinkedIn & Google

✅ Create and post engaging content (product posters, updates, offers, product launches, etc.)

✅ Run and optimize Google Ads / Meta Ads campaigns for lead generation and customer inquiries

✅ Generate leads for electrical products such as Panels, RMU, Cables, Switchgear, Accessories, etc.

✅ Handle WhatsApp and Email marketing campaigns for promotions, product updates, and customer engagement

✅ Maintain and update company website and Google My Business profile regularly

✅ Perform basic SEO activities including keyword optimization, content updates, and page improvements

✅ Track and analyze campaign performance using Google Analytics, Meta Business Suite, and other tools

✅ Coordinate with the sales team for campaigns, promotions, customer follow-ups, and lead conversions

✅ Prepare weekly and monthly performance reports (Leads, Reach, Engagement, Conversions)

Internal Sales Coordination Responsibilities:

✅ Receive customer inquiries and coordinate with the sales team for prompt response

✅ Prepare and follow up on quotations with customers

✅ Maintain customer database, enquiry status, and sales pipeline records

✅ Coordinate with suppliers/principals for product information, pricing, and delivery updates

✅ Support the sales team in order processing, dispatch coordination, and documentation

✅ Follow up with customers for pending quotations, orders, and payments

✅ Maintain CRM / Sales records and ensure timely updates

✅ Assist management in preparing sales reports, customer feedback, and market intelligence

Required Skills:

✔ Knowledge of Digital Marketing (SEO, Social Media, Google Ads, Meta Ads)

✔ Good communication skills (English & Malayalam preferred)

✔ Basic design skills using Canva / Photoshop

✔ Ability to create marketing creatives, short videos, and reels

✔ Good understanding of lead generation and customer engagement

✔ Knowledge of quotation handling, customer follow-up, and sales support

✔ Strong coordination, reporting, and team management skills

✔ Experience in CRM software (Zoho CRM preferred) will be an added advantage