Sales & Marketing Executive

We are a growing business in the automobile aftermarket industry dealing in high-quality auto body parts and vehicle accessories for commercial and passenger vehicles. We are looking for a dynamic and result-oriented Sales & Marketing Executive to expand our dealer, distributor, workshop, and fleet customer network.

Job TitleSales & Marketing Executive – B2B Auto Body Parts

DepartmentSales & Marketing

Reporting ToSales Manager / Business Head

Job PurposeTo generate B2B business opportunities, develop strong relationships with dealers and distributors, increase product sales, and strengthen the company’s market presence in the automobile spare parts industry.

• Key ResponsibilitiesSales ResponsibilitiesIdentify and develop new B2B customers such as:
• Auto spare part dealers
• Distributors
• Garages & workshops
• Fleet operators
• Vehicle body builders
• Automobile retailers
• Conduct regular market visits and client meetings.
• Achieve monthly and quarterly sales targets.
• Generate inquiries and convert them into long-term business relationships.
• Present product catalogs, pricing, and schemes to customers.
• Negotiate pricing and close sales professionally.
• Follow up for payments and outstanding dues.
• Maintain dealer engagement and relationship management.
• Marketing ResponsibilitiesExecute local market branding and promotional activities.
• Coordinate product launches and dealer promotions.
• Collect market intelligence regarding:
• Competitor pricing
• Trending products
• Customer demand
• Market gaps
• Assist in WhatsApp marketing, social media promotions, and lead follow-ups.
• Support exhibition, trade fair, and dealer meet activities.
• Create and maintain customer database for future campaigns.
• Reporting & CoordinationSubmit daily visit reports (DVR).
• Maintain sales pipeline and lead tracking.
• Coordinate with dispatch and operations teams for timely delivery.
• Share regular feedback from market with management.
• Required SkillsStrong communication and negotiation skills.
• Good understanding of automobile spare parts/body parts market.
• Ability to build dealer and distributor network.
• Basic knowledge of MS Excel, WhatsApp Business, and CRM usage.
• Self-motivated and target-driven personality.
• Good presentation and relationship-building ability.
• Preferred Candidate ProfileExperience: 1–5 years in automobile spare parts / aftermarket sales.
• Education: Graduate preferred.
• Must own a two-wheeler for market visits.
• Experience in B2B field sales is preferred.
• Knowledge of local automobile market will be an advantage.
• Key Performance Indicators (KPIs)Monthly sales achieved
• New dealers/distributors onboarded
• Collection efficiency
• Repeat orders from clients
• Market coverage
• Lead conversion ratio