Digital Marketing Executive - Google & Meta Ads

About AKJ Academy Private Limited:

We are a premier educational institution based in Varanasi, dedicated to providing high-quality learning experiences. We are expanding our team and looking for a data-driven Digital Marketing Executive to manage our online student acquisition and lead generation efforts.

Job Overview:

As a Paid Ads Specialist, you will design, run, and optimize paid campaigns on Google and Meta platforms. Your primary goal will be to generate high-quality leads (student inquiries and admissions) for our academy programs.

Key Responsibilities:

• Campaign Management: Build, launch, and monitor paid ad campaigns on Google Ads (Search & Display) and Meta Ads Manager (Facebook & Instagram).
• Lead Generation: Optimize ad delivery to maintain a low Cost Per Lead (CPL) while maximizing conversion volume.
• Targeting & Strategy: Define and target specific student demographics, lookalike audiences, and high-intent educational keywords.
• Creatives & Copy: Write high-converting ad copy and coordinate with graphic designers for banner images and video reels.
• Performance Tracking: Maintain daily sheets of budget spent, leads generated, and return on ad spend (ROAS).

Requirements:

• Experience: 1–3 years of hands-on experience handling Google and Meta ads (educational sector experience is a huge plus).
• Skills: Strong understanding of custom audiences, keyword research, and ad bidding strategies.
• Location: Must be willing to work full-time from our office near BHU, Varanasi.
• Language: Proficient in Hindi and basic professional English for writing ad copies.