Digital Marketing Executive

A Social Media Expert is responsible for building a company's online presence, attracting customers, generating leads, and increasing brand awareness through social media platforms.

Social Media Expert – Roles & Responsibilities

1. Social Media Management

Manage Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and WhatsApp Business accounts.

Create and maintain a monthly content calendar.

Publish posts, reels, stories, and videos regularly.

2. Content Creation

Design attractive posters, banners, and social media creatives.

Create short-form videos and reels.

Write engaging captions, hashtags, and call-to-action messages.

Maintain consistent branding.

3. Digital Marketing

Plan and run Meta (Facebook & Instagram) advertising campaigns.

Generate quality leads through paid promotions.

Optimize campaigns to improve results and reduce cost per lead.

4. Community Management

Respond to comments and direct messages.

Answer inquiries promptly.

Build positive relationships with followers.

5. Lead Generation

Collect and qualify leads from social media.

Coordinate with the admissions or sales team for follow-up.

Maintain lead records and monitor conversions.

6. Analytics & Reporting

Track reach, engagement, followers, and conversions.

Prepare weekly and monthly performance reports.

Recommend improvements based on data.

7. Website & SEO Support

Update website content when required.

Improve search engine visibility (SEO).

Ensure social media traffic reaches the website effectively.

8. Trend Monitoring

Stay updated with social media trends and platform changes.

Research competitors and industry best practices.

Suggest innovative campaign ideas.

Skills Required

Canva, Photoshop, or similar design tools.

Video editing (CapCut, Premiere Pro, etc.).

Meta Ads Manager.

Basic SEO knowledge.

Strong communication and copywriting.

Creativity and analytical thinking.

Key Performance Indicators (KPIs)

Number of leads generated.

Growth in followers.

Engagement rate.

Reach and impressions.

Cost per lead.

Admissions or sales generated from social media.

Website traffic from social platforms.

For a hotel management college like yours, the Social Media Expert should focus on:

Promoting courses and admissions.

Posting student activities, practical classes, and campus life.

Sharing placement success stories.

Running admission campaigns.

Creating reels on Food Production, Front Office, Housekeeping, Food & Beverage Service, and Bartending.

Promoting workshops, events, and seminars.