Digital Marketer

Digital Marketing Managaer for User Aquisition; means acquiring or gaining new users for our mobile app, platform, or service and the UA manager is the person responsible for the implementation of the strategy set. They’re the ones opening campaigns, uploading creatives, optimization adSets…etc..

The user acquisition manager should have a deep understanding of ad channels such as Instagram, Snapchat, YouTube, Google ads …, day-to-day optimization, a good understanding of the advertising algorithm for each channel, and an understanding of how to allocate budgets to maximize efficiency.

It is a very detail-oriented role that requires a lot of attention and creativity, when you work. Because a simple error can cost you a lot of untapped potential or simply money. The attention to detail is key and needs to be reviewed.

UA Managers will be the ones executing the experimentations. The right person for this role should have the ability to think strategically, have an eye for details, and be able to do some data analysis to convert numbers into insights.

Here is a nice and clear list of responsibilities of UA managers;

Setting up, monitoring, and analyzing mobile user acquisition campaigns as well as performance marketing experimentations.

Evaluate key performance metrics and optimize accordingly to achieve growth targets set.

Independently manage and allocate budgets across different ad channels to maximize spend efficiency.

Report performance and work closely with the data analysis team.

A person with a strong analytical background but who is also able to communicate findings visually & verbally to a group of people.

Organize Meetups and doing collabs for aquiring more users.