Social Media Manager

JOB DESCRIPTIONSocial Media ManagerCompany: Hyparxis Management Consultancy Pvt. Ltd.

Location: Visakhapatnam, Andhra Pradesh

Employment Type: Full-Time

Department: Marketing & Brand Management

Experience: 2–4 Years

About the RoleWe are looking for a Social Media Manager who can take ownership of social media activities for our company and real-estate clients.

The ideal candidate should understand Instagram, Facebook, LinkedIn, YouTube and short-form video content, have strong content sense, and be capable of converting marketing strategies into engaging social media campaigns.

This is not just a posting role. The candidate will be responsible for planning, executing, coordinating and monitoring social media campaigns and ensuring consistent growth and brand visibility.

Key Responsibilities1. Social Media Management

• Manage social media accounts across Instagram, Facebook, LinkedIn and YouTube.
• Prepare and maintain monthly and weekly content calendars.
• Schedule and publish posts, reels, stories and other content.
• Ensure consistency in brand identity, tone and communication.
• Monitor comments, messages and audience engagement.

2. Content Planning & Strategy

• Develop content ideas based on current trends, campaigns and business objectives.
• Create content strategies for real estate projects and corporate brands.
• Identify trending Reels, formats, hooks, sounds and content styles.
• Convert project information into engaging social media content.
• Plan campaign-based content for launches, offers, events and construction updates.

3. Reels & Video Content

• Coordinate with designers, videographers, editors and influencers.
• Prepare clear briefs and concepts for Reels and video shoots.
• Write captions, hooks and basic scripts.
• Ensure videos are delivered according to the planned content calendar.
• Track performance of Reels and identify what type of content is working.

4. Real Estate Marketing

• Understand real-estate projects, locations, USPs, pricing, amenities and offers.
• Develop content around:
• 
  
• Project features
• Construction updates
• Customer testimonials
• Location advantages
• Investment opportunities
• Offers and campaigns
• Site visits
• Project walkthroughs
• Lifestyle content
• Ensure that all communication is accurate and does not make misleading claims.

5. Influencer & Creator Coordination

• Coordinate with local influencers and content creators.
• Identify suitable influencers for different campaigns.
• Share briefs, requirements and timelines with influencers.
• Track content delivery and campaign performance.
• Maintain an influencer database and performance record.

6. Performance Monitoring

• Track social media metrics such as reach, engagement, views, followers and leads.
• Prepare weekly/monthly performance reports.
• Identify high-performing and low-performing content.
• Recommend changes based on performance data.
• Work closely with the digital marketing team to improve lead generation.

7. Trend & Competitor Research

• Regularly monitor competitors and leading real-estate brands.
• Identify new content trends and opportunities.
• Research what is performing in the Vizag real-estate market.
• Bring new content ideas to the team every week.
• Required SkillsStrong understanding of Instagram and Facebook.
• Good knowledge of Reels and short-form video content.
• Excellent communication and writing skills.
• Good understanding of social media trends.
• Basic knowledge of Canva and/or other content tools.
• Basic understanding of Meta Business Suite and social media analytics.
• Ability to write engaging captions and video hooks.
• Good coordination and follow-up skills.
• Ability to manage multiple client accounts simultaneously.
• Strong attention to detail.

Preferred SkillsCandidates with experience in real estate, digital marketing, advertising, branding or agency environments will be preferred.

Knowledge of:

• Meta Ads
• Instagram Insights
• Google Analytics
• Canva
• CapCut/Premiere Pro
• Influencer marketing
• Lead-generation campaigns

will be an added advantage.

Key Performance Indicators (KPIs)The candidate will be evaluated on:

• Consistency of content publishing
• Quality of content ideas
• Reels and content performance
• Engagement and audience growth
• Lead generation contribution
• Timely execution of campaigns
• Influencer coordination
• Quality of monthly content calendars
• Reporting and performance analysis
• Overall improvement in client social-media presence

Candidate ProfileWe are looking for someone who is:

• Creative but highly execution-oriented
• Comfortable working in a fast-paced agency environment
• Proactive in bringing new ideas
• Good at following up with multiple teams
• Interested in social media trends
• Comfortable working with deadlines
• Willing to visit project sites when required
• Able to independently manage multiple social media accounts

CompensationSalary: ₹30,000 – ₹50,000 per month

Salary will depend on experience, skills and interview performance.

Performance incentives may be provided based on role and results.

How to ApplyInterested candidates can share their CV along with their portfolio/social media work samples.

Candidates with previous experience managing real-estate or local business social-media accounts are encouraged to apply.