Associate Director - Marketing
Razorpay Software Pvt Ltd
Work from Office
Full Time
Min. 10 yearsJob Description
Associate Director,Marketing
Razorpay is one of India’s leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - we’ve since grown into a fintech powerhouse driving India’s digital payment revolution.
Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow.
From building AI-native agentic payments, to AI-assisted fraud detection and real-time risk intelligence to automated reconciliation, smart payouts, and predictive financial insights, we are embedding intelligence across our stack to make money movement faster, safer, and more efficient. In close collaboration with ecosystem partners - including banks, networks, regulators - we are pioneering industry-first solutions that are shaping the next era of fintech
Across India, Singapore and Malaysia, our products span everything from seamless checkouts to payroll automation - powering a fintech ecosystem that’s redefining how money moves across Asia.
Today, that ecosystem supports everyone from early-stage startups to some of India’s largest enterprises, enabling them to accept, process, and disburse payments at scale while expanding into new ways of managing money more efficiently.
Our scale speaks volumes: Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme - and over 100 of India’s unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region.
We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India & SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventures, having raised over $740 million to date. Strategic acquisitions - including Ezetap (POS and offline payments), Curlec (Malaysia expansion), BillMe (digital invoicing), and POP (rewards-first UPI) - along with earlier moves in fraud prevention, payroll, and lending, have further strengthened our platform and widened our footprint across Asia.
But what truly sets Razorpay apart is our culture. At Razorpay, ownership is our oxygen - you own what you build, with no micromanagement or red tape, just the runway to make your ideas fly. Learning is a lifestyle - if you’re curious, you’ll feel at home here. People > Pedigree - we hire for attitude, hustle, and hunger more than degrees. Transparency thrives over titles - this is where interns question CXOs and CXOs say “thank you.” Guided by our values of Customer First, Autonomy & Ownership, Agility with Integrity, Transparency, Challenging the status quo and a strong belief that Razorpay grows with Razors, you’ll be part of a 3000+ strong team building not just products, but the financial infrastructure of the future.
Job Description: Associate Director, Marketing
Position Overview: The AD/D, Marketing will be responsible for developing and executing marketing strategies tailored to the businesses and will also lead the business charter. This role requires a strategic thinker with a proven track record in leading marketing teams, creating growth marketing strategies, leveraging data for decision-making, and executing successful product brand campaigns. The ideal candidate will have at least 10 years of experience in marketing/Category management , with a strong background in driving all marketing tools and programs to drive growth.
Key Responsibilities:
Business Charter Leadership:
○ Lead the business charter, driving strategic initiatives to enhance business engagement and growth.
○ Work closely with product, sales, and customer success teams to ensure seamless execution of the business charter.
Strategic Planning and Execution:
○ Develop and implement comprehensive marketing strategies to drive growth in the business segment.
○ Collaborate with cross-functional teams to align marketing initiatives with business goals.
Team Leadership:
○ Lead, mentor, and inspire a high-performing marketing team.
○ Foster a collaborative and innovative team culture that encourages professional growth.
Data-Driven Decision Making:
○ Utilize data analytics to track, measure, and optimize marketing performance.
○ Conduct market research to identify trends, insights, and opportunities for growth.
Brand Management:
○ Oversee the development and execution of brand campaigns to enhance brand awareness and reputation.
○ Ensure consistency in brand messaging and positioning across all marketing channels.
Campaign Management:
○ Plan and execute multi-channel marketing campaigns, including digital, social media, email, and events.
○ Monitor campaign performance and adjust strategies to maximize ROI.
Stakeholder Collaboration:
○ Build strong relationships with internal stakeholders to drive product adoption and customer engagement.
○ Establish and maintain relationships with external partners, agencies, and vendors.
AI Tools :
Generative AI Tools:
- ChatGPT / Claude (content, campaign ideation, automation)
- Ability to leverage AI to improve efficiency and scale
- If you’re someone who can combine marketing intuition with AI-powered execution, we’d love to talk.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 10 years of experience in marketing, with a focus on the business segment.
- Proven experience in leading and managing marketing/category teams.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Demonstrated success in planning and executing brand campaigns.
- Excellent communication and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment.
- Experience in leading business charters or strategic initiatives is a plus.
Why Should You Join Us
- Ability to power India’s biggest B2B Business First Brand
- Build to win for 60Mn businesses, Startups, Enterprises in the country
- A unique opportunity to build and create digital infra for scale
- Ability to shape India’s digital future and propel its growth
- Join India’s fasted growing and respected FinTech startup
- Above all, do what’s not been done before
Experience Level
Mid LevelJob role
Job requirements
About company
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