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#ACN GN - SONG - MT New - Data Analyst - Consultant

Job Title – Data Analyst 1 + Level 9 (Team Lead/Consultant) + Entity (S&C GN – Song)

Management Level: Level 9 – Team Lead/Consultant
Location Preference: Mumbai / Bangalore

Must have skills:
Campaign Data Analysis, SQL, Data Visualisation (Power BI / Tableau / Data Studio), Retail Media & Advertising Analytics, Insight Generation & Storytelling

Good to have skills:
Python / R, Analytics Engineering & Data Pipelines, Digital Advertising Measurement, Privacy & Data Governance, Agile Ways of Working

Job Summary

Accenture Strategy & Consulting is seeking a skilled Data Analyst to analyse retail media data and generate insights that inform campaign optimisation and advertiser strategy.

The role goes beyond standard reporting — translating campaign data into clear, actionable insights for suppliers and internal stakeholders, validating measurement methodologies, and generating forward-looking analysis that improves optimisation, personalisation, and commercial decision-making.

Roles & Responsibilities

• Deliver Campaign Analysis & Insights: Conduct ongoing campaign analysis for clients and internal stakeholders; discover and articulate insights around customer purchasing behaviour, product selection, and campaign performance.
• Validate & Operationalise Measurement Methodologies: Ensure consistency, accuracy, and credibility of campaign measurement frameworks; translate complex analytical concepts into clear, easy-to-understand presentations for internal and external audiences.
• Generate Forward-Looking Recommendations: Move beyond descriptive analysis to produce insights that drive optimisation, personalisation, and commercial decision-making for advertisers and campaign teams.
• Own Stakeholder Relationships & Data Products: Approach projects with a product and growth mindset; build and leverage relationships with suppliers, agencies, and internal teams to deliver high-quality data products and outputs.
• Support Analytics Engineering & Data Pipelines: Contribute to the development and enhancement of data products and pipelines; adopt agile practices to iterate on work and receive early, frequent feedback.
• Build Domain Expertise in Digital Advertising: Develop knowledge in digital advertising measurement, retail consumer insights, and privacy and security considerations; contribute to team capability through mentoring, documentation, and best practice sharing.

Professional & Technical Skills

• 2+ years of experience in an analyst role; experience in marketing analytics or digital advertising advantageous.
• Strong SQL skills for data analysis and transformation.
• Experience with analytical tools for data extraction, exploration, and visualisation.
• Hands-on experience with data visualisation platforms such as Power BI, Tableau, Data Studio, or Shiny/Dash.
• Foundation in dynamic programming languages such as Python or R.
• Experience working within large, complex, cross-functional projects.
• Strong written and verbal communication skills; ability to distil complex data into clear presentations.
• Self-driven with the ability to work autonomously against delivery targets.
• Strong influencing and storytelling skills; able to navigate and build relationships across internal and external organisations.

Additional Information

• Opportunity to work on retail media analytics and measurement in a high-growth, cross-functional environment.
• Exposure to digital advertising measurement, consumer insights, and data product development.
• Ability to collaborate across Strategy, Data & Technology, Marketing, and Product teams.
• Inclusive culture focused on responsible growth and long-term value creation.

About Accenture:

About Our Company | Accenture