Assistant Manager-Marketing

Assistant Manager-Marketing

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Job Description:

Job Summary: -

This position is responsible for supporting his/her marketing workgroup by supporting the organization's marketing and commercial growth objectives through strategic planning, revenue forecasting, business analytics, market intelligence, and go-to-market initiatives. The role partners closely with sales, finance, operations, and leadership teams to drive revenue growth, improve business performance, and provide actionable insights that support strategic decision-making.

The incumbent will play a key role in business planning, forecasting, performance reporting, customer retention analysis, and the development of marketing strategies and new service offerings.

Job Descriptions:

1. Business Planning

• Lead country-level revenue planning and target allocation across sales channels.
• Translate corporate growth objectives into actionable business plans and initiatives.
• Monitor execution of strategic initiatives and recommend corrective actions to ensure achievement of business objectives.
• Support annual and quarterly planning cycles.

2. Forecasting & Revenue Management

• Manage daily, weekly, and monthly revenue forecasting processes.
• Assist in preparing revenue simulations, trend analyses, and performance projections.
• Provide management with timely business insights and recommendations.
• Collaborate with stakeholders to establish and manage monthly revenue targets.

3. Strategic Planning

• Contribute to the formulation, execution, and review of commercial and marketing strategies.
• Support strategic business projects and market expansion initiatives.
• Work closely with leadership teams to identify growth opportunities and business risks.

4. Revenue Reporting & Business Analytics

• Own end-to-end revenue reporting and performance analytics.
• Assist and maintain dashboards, KPIs, and management reports.
• Analyze market, customer, and operational data to evaluate business health.
• Provide insights that drive informed strategic and operational decisions.

5. Market Intelligence & Research

• Conduct market research and competitive analysis.
• Monitor industry trends, customer behavior, and macroeconomic developments.
• Assess competitor activities and identify market opportunities.
• Present findings and recommendations to management.

6. Customer Churn Management

• Assist and maintain customer churn reporting and analysis.
• Help Identify key drivers of customer attrition and recommend retention strategies.
• Collaborate with cross-functional teams to address recurring customer issues.
• Track effectiveness of customer retention initiatives.

7. Business Case Development

• Support the preparation and evaluation of business cases for new products, services, and strategic initiatives.
• Perform financial analysis, market assessments, and ROI evaluations.
• Present recommendations to senior management.

8. Business Performance Reviews

• Prepare and manage monthly and quarterly Business Performance Review (BPR) presentations.
• Consolidate performance metrics and strategic insights for leadership reporting.
• Support regional and country-level management reviews.

9. Ad-Hoc Projects & Analysis

• Execute special projects involving customer surveys, market assessments, and business analytics.
• Provide analytical support for management initiatives and strategic programs.
• Develop reports and recommendations to support business decisions.

10. Go-to-Market (GTM) Strategy & Branding

• Support the development and execution of go-to-market strategies for new products and services.
• Assist in product positioning, customer communication, and promotional planning.
• Assist marketing content and branding materials aligned with business objectives.
• Coordinate launch activities and monitor campaign effectiveness.

Qualifications:

Education

• Bachelor’s degree in Engineering, Business Administration, Marketing, Economics, Statistics, or a related discipline.
• MBA or equivalent postgraduate qualification is preferred.

Experience

• Minimum 8-10 years of relevant experience in Marketing, Business Planning, Commercial Analytics, Revenue Management, or Strategic Planning.
• Experience in logistics, express, transportation, supply chain, or related industries is preferred.

Required Skills & Competencies:

Technical Skills

• Advanced proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Experience with Business Intelligence tools, Data Warehouse (DWH), Oracle Business Intelligence (OBI), SQL, and similar analytics platforms.
• Strong financial modeling, forecasting, and analytical capabilities.
• Ability to interpret large datasets and transform them into actionable business insights.

Behavioral Competencies

• Strong strategic thinking and problem-solving skills.
• Excellent written and verbal communication abilities.
• High attention to detail and process-oriented mindset.
• Ability to manage multiple priorities under tight deadlines.
• Strong stakeholder management and cross-functional collaboration skills.
• Self-driven, proactive, and results-oriented approach.

Employee Type:

Permanent

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Experience Level

Mid Level