Hyperpersonalization Analyst

#ACN GN-SONG-MT New-Lifecycle/CRM campaign manager

Job Title – Lifecycle/CRM campaign Manager + Level 9 (Team Lead/Consultant) + Entity (GN – Song)

Management Level: Level 9 – Team Lead/Consultant
Location Preference: Bangalore

Must have skills:
Consent & Preference Management, Customer Lifecycle Marketing, Regulatory & Legal Compliance (Privacy/GDPR/PDPA), MarTech Platform Literacy, Customer Segmentation & Targeting

Good to have skills:
DMP / CDP Platform Experience (Adobe or equivalent), eCommerce Marketing, Digital Channel Expertise (SEM / Programmatic / Social), Budget Forecasting & Reconciliation

Job Summary

Accenture Strategy & Consulting is seeking an experienced Customer Lifecycle Manager – Consent to manage consent and preference programs, ensuring compliant and customer-centric communication practices.

The role leverages customer data and MarTech platforms to drive a connected, always-on approach to consent and preference management — working closely with legal, compliance, and marketing teams to ensure all customer communications are compliant, personalised, and aligned to regulatory requirements.

Roles & Responsibilities

• Manage Consent & Preference Programs: Own the end-to-end delivery of consent and preference management programs; ensure all customer communication practices are compliant with applicable privacy regulations and internal policies.
• Drive Customer-Centric Communication Strategy: Support the development of audience and data strategy to engage customers at the right time with the right message; leverage MarTech platforms to power always-on consent and lifecycle communications.
• Ensure Legal & Regulatory Compliance: Ensure full legal and regulatory compliance of all customer communications and consent-related marketing activities; liaise with Legal & Compliance teams on approval of activity plans.
• Optimise Ways of Working & Processes: Follow and evolve agreed processes to deliver the consent and lifecycle program effectively; identify opportunities for scalable and automated solutions to optimise resources and drive efficiency.
• Build Insights & Drive Optimisation: Leverage reporting and analytics to optimise consent and preference performance; identify opportunities for program improvement and differentiation through ongoing monitoring of customer data and insights.
• Manage Stakeholder Relationships & Agency Partners: Effectively partner with internal teams (Legal, Marketing, IT, Customer & Digital) and external agency partners to execute the consent program in line with the plan; apply strong influencing and communication skills across a complex stakeholder landscape.
• Develop Lifecycle Campaign Strategies: Design and develop end-to-end lifecycle campaign strategies that drive customer engagement, retention, and growth across key lifecycle stages.
• Manage CRM Program Calendar: Own and manage the CRM program calendar, ensuring timely planning, scheduling, and execution of all customer communications across channels.
• Execute Segmented Communication Programs: Execute targeted and segmented communication programs leveraging customer data to deliver relevant, personalised messaging at scale.
• Optimise Email/SMS/Push Performance: Continuously test, measure, and optimise performance across email, SMS, and push notification channels to improve open rates, click-through, and conversion outcomes.
• Analyse Customer Lifecycle Metrics: Analyse customer lifecycle metrics and performance data to generate actionable insights; report on campaign effectiveness and contribute to ongoing program optimisation.
• Partner with CLM Team on Journey Orchestration: Collaborate closely with the Customer Lifecycle Management (CLM) team to design and orchestrate connected customer journeys across touchpoints, ensuring a seamless and consistent experience.

Professional & Technical Skills

• 5+ years of experience in digital and data-driven marketing; experience in lifecycle or consent/preference management advantageous.
• Strong understanding of consent management, privacy regulations, and compliance frameworks (e.g. GDPR, PDPA, or equivalent).
• MarTech literacy; experience leveraging MarTech platforms, DMPs, or CDPs (Adobe or equivalent desirable).
• Experience with customer segmentation, targeting, and audience buying and management.
• Campaign planning and delivery experience across digital marketing channels.
• Strong digital and customer analytics experience; ability to translate insights into optimisation actions.
• Exceptional project management skills and high attention to detail.
• Strong influencing and stakeholder management skills; experience working across complex, cross-functional environments.
• Excellent written and verbal communication skills.

Additional Information

• Opportunity to shape consent and preference strategy in a data-driven, customer-centric marketing environment.
• Exposure to MarTech platforms, privacy compliance programs, and lifecycle marketing transformation.
• Ability to collaborate across Legal & Compliance, Marketing, Data & Technology, and Digital teams.
• Inclusive culture focused on responsible growth and long-term value creation.

About Accenture:

About Our Company | Accenture