Social Media Executive

About the Role :

We are looking for a creative and results-driven Social Media Executive to manage and grow our brand presence across various social media platforms. The ideal candidate should be passionate about digital marketing, content creation, audience engagement, and social media trends. The role involves planning, creating, and executing social media strategies that increase brand awareness, engagement, and conversions.

• Key ResponsibilitiesManage and maintain social media accounts including Instagram, Facebook, LinkedIn, YouTube, Pinterest, and other relevant platforms.
• Create, schedule, and publish engaging content including posts, stories, reels, videos, and promotional campaigns.
• Develop monthly content calendars aligned with marketing objectives and brand guidelines.
• Write compelling captions, hashtags, and social media copy.
• Monitor social media trends, competitor activities, and emerging digital marketing opportunities.
• Engage with followers by responding to comments, messages, and inquiries in a timely manner.
• Coordinate with graphic designers, photographers, videographers, and marketing teams for content creation.
• Track, analyze, and report social media performance metrics and campaign effectiveness.
• Assist in planning and executing influencer marketing collaborations and brand partnerships.
• Run and optimize paid social media advertising campaigns when required.
• Maintain brand consistency across all digital channels.