Hyperpersonalization Analyst

#ACN GN - SONG - MT-Hyperpersonalization ( CE ) - Analyst

Job Title -  GN - SONG - MT - Hyperpersonalization - Analyst 

Management Level : 11 - Analyst  

Location: Gurgaon & Bangalore 

Must have skills: Banking, Fintech Industries  

Good to have skills: Marketing 

Job Summary:  
You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help deliver hyper-personalized experiences for their customers and enhance business performance within Banking and Fintech landscape. 

Roles & Responsibilities:  
• Collaboration and Stakeholder Management: 

o Collaborate with various client teams (including marketing, sales, and product) to align customer value management strategies with the respective teams’ and overall organization’s business goals. 

o Communicate effectively with internal ACN leaders, SMEs and teams to ensure a cohesive and client-centric approach. 

o Manage relationships with key partners to ensure compliance and smooth execution of all partner-related initiatives. 

• Data Analysis 

o Monitor trends to identify anomalies, promptly flagging them to stakeholders and ensuring follow-up to resolution. 

o Analyze data to uncover growth opportunities and recommend potential improvements. 

o Track performance metrics and marketing interventions, highlighting key insights and resolving critical issues to support business objectives. 

• Project Management 

o Plan, execute, and oversee projects, ensuring timely delivery and alignment with business goals. 

o Develop and maintain project plans, timelines, and budgets, proactively addressing risks and mitigating issues. 

o Monitor project performance, report progress to stakeholders, and implement process improvements for efficiency. 

• Retention / Churn Reduction Strategies: 

o Design and implement customer retention programs that are aligned to the unique challenges and opportunities of the Banking/Fintech/Insurance sectors to reduce churn and increase customer lifetime value leveraging data and analytical models. 

o Work closely with product and marketing teams to create hyper-personalized campaigns and promotions to engage and retain customers. 

• Cross-Sell and Upsell Initiatives: 

o Identify opportunities for cross-selling and upselling based on segment-level behavior and preferences tailored to the banking / e-commerce / retail sectors. 

• Business Development 

o Create business cases, solution deals and develop proposals to bring the best of Accenture’s capabilities to clients.

• Job Qualifications

Job Qualifications

Professional & Technical Skills:  
• Strong analytical skills and data-driven mindset to drive results-oriented decisions.  

• In-depth knowledge of industry from banking / fintech. 

• Strategic Thinking - Capability to align projects and processes with long-term business goals. 

• Crisis / Risk Management - Ability to effectively manage and lead during crises or challenging project situations by implementing contingency plans 

• Strong understanding of marketing processes & operating models 

• Good project management skills – The ability to plan, execute, and oversee projects to ensure that projects are completed on time, within budget, and meeting the specified goals.  

• Additional skills: 

o Excellent oral and written communication skills 

o Proven success in navigating global matrixed environments and / or experience in client facing roles 

o Ability to work effectively in a remote, virtual, fast-paced & unstructured global environment 

Additional Information:  

• An opportunity to work on transformative projects with key G2000 clients  
• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. 
• Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.  
• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities  
• Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. 

About Our Company | Accenture