Senior Copywriter

As a Creative Strategist & Copywriter, you will own the brand voice of YuriWoori across digital platforms. You will conceptualize campaigns, write compelling copy, create content strategies, and collaborate with designers, photographers, influencers, and performance marketers to deliver high-converting creatives and engaging brand narratives. Modern creative strategist roles increasingly combine creative ideation with performance-driven thinking and consumer insights.

Key Responsibilities

Creative Strategy

Develop monthly and quarterly creative campaigns aligned with business goals.

Plan product launches, seasonal campaigns, and promotional calendars.

Research beauty trends, consumer behavior, and competitor activity.

Generate innovative campaign ideas for Meta, Instagram, YouTube, marketplaces, and the website.

Create creative briefs for design, photography, and video production teams.

Copywriting

Write compelling product descriptions and website content.

Create ad copies for Meta Ads, Google Ads, and marketplace campaigns.

Develop scripts for Reels, UGC videos, influencer collaborations, and brand films.

Draft email marketing campaigns, SMS content, and push notifications.

Write SEO-friendly blog articles and landing pages.

Maintain a consistent YuriWoori brand tone across all touchpoints.

Social Media & Content

Plan engaging Instagram and YouTube content calendars.

Develop captions, carousel copy, hooks, and viral content concepts.

Collaborate with influencers and creators by preparing detailed content briefs.

Suggest trending content formats suitable for the beauty and skincare category.

Brand Management

Define and maintain YuriWoori's messaging framework and tone of voice.

Ensure consistency across packaging, website, marketplace listings, and advertisements.

Support PR initiatives and corporate communications with persuasive copy.

Performance Optimization

Analyze campaign performance metrics and improve messaging based on insights.

Conduct A/B testing for headlines, hooks, CTAs, and creatives.

Work closely with media buyers to improve CTR, engagement, and conversion rates.

Required Qualifications

Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

2–5 years of experience in copywriting, content strategy, or creative marketing.

Strong portfolio demonstrating campaign ideas and persuasive writing.

Excellent command of English; Hindi proficiency is an advantage.

Understanding of digital marketing, SEO, and social media trends.

Experience in beauty, skincare, fashion, or D2C brands is preferred.

Preferred Skills

Exceptional storytelling and headline-writing abilities.

Familiarity with Meta Ads creative best practices.

Knowledge of influencer marketing and UGC content creation.

Basic understanding of design principles and video storytelling.

Experience with AI-assisted content tools and prompt engineering.

Ability to manage multiple projects in a fast-paced startup environment.

Key Performance Indicators (KPIs)

Increase in ad CTR and conversion rates.

Growth in organic social media engagement.

Timely delivery of campaign assets and content calendars.

Improvement in website and marketplace content quality.

Successful execution of product launches and seasonal campaigns.

Consistent brand messaging across all channels.

Compensation

Competitive salary based on experience.

Performance-linked incentives.

Opportunity to work directly with leadership and shape the creative direction of a fast-growing skincare brand.

How to Apply

Please submit:

Updated resume

Portfolio of writing samples and creative campaigns

Links to social media work, blogs, or published content (if available)

A brief note explaining why you are a great fit for YuriWoori

This role is ideal for someone who can combine strategic thinking, persuasive copywriting, and creative execution to build a standout skincare brand in India.