Digital Marketing Manager

Roles & Responsibilities:

Digital Strategy & Planning

End-to-end digital marketing strategy design and execution across all channels

Campaign planning aligned with business goals, target audience, and geography

Budget planning and allocation across different digital platforms

Performance Marketing (Paid Ads)

Plan, execute, and optimize campaigns on Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other platforms

Drive lead generation campaigns with a strong focus on CPL, ROI, and ROAS

Conduct A/B testing on creatives, copies, and landing pages

Retargeting and funnel optimization for higher conversions

Search Engine Optimization (SEO)

Implement on-page, off-page, and technical SEO strategies

Conduct keyword research and competitor analysis

Improve website rankings, organic traffic, and domain authority

Manage backlink strategies and SEO audits

Content Strategy & Writing

Plan and execute content strategy across website, blogs, landing pages, and social media

Write and optimize high-converting content for ads, websites, and campaigns

Ensure content aligns with SEO and brand communication

Graphic Designing & Creative Understanding

Coordinate with the design team for ad creatives, social media posts, and marketing collaterals

Ensure creatives are optimized for performance and conversions

Basic hands-on experience with tools like Canva, Photoshop, etc.

Website & Development Coordination

Work closely with developers for website updates, landing page creation, and UI/UX improvements

Optimize website performance, speed, and user experience

Basic understanding of HTML, CSS, and CMS platforms like WordPress

Ensure proper tracking implementation (pixels, tags, events)

Lead Generation & Funnel Management

Manage the complete lead lifecycle from acquisition to conversion

Optimize landing pages, forms, and call-to-action strategies

Integrate and manage CRM, WhatsApp, and other lead tracking tools

Analytics & Reporting

Track and analyze campaign performance using Google Analytics, Google Tag Manager, and ad platforms

Prepare detailed weekly and monthly performance reports

Derive actionable insights and continuously optimize campaigns

Social Media Management

Plan and execute organic and paid social media strategies

Manage content calendars and ensure consistent brand communication

Monitor engagement, growth, and performance metrics

Team Collaboration & Leadership

Lead, manage, and mentor a team of at least 15 members across performance marketing, SEO, content, and design

Coordinate with internal teams and external agencies for seamless execution

Set KPIs, monitor team performance, and ensure timely delivery of campaigns

Drive a performance-driven and accountable team culture

Trend Analysis & Innovation

Stay updated with the latest digital marketing trends, tools, and algorithm changes

Identify new growth opportunities and experiment with new channels

Key Requirements

Minimum 4 years of hands-on experience in Digital Marketing

Proven experience in managing and leading a team of at least 15 members

Strong expertise in Performance Marketing and Lead Generation

In-depth knowledge of SEO (On-page, off-page, and Technical)

Proficiency in Content Writing and Content Strategy

Good understanding of graphic design tools (Canva, Photoshop, etc.)

Basic understanding of Website Development (HTML/CSS) and CMS (WordPress)

Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads

Strong analytical and data interpretation skills

Experience with Google Analytics, Google Tag Manager, and CRM tools

Excellent communication and team coordination skills