Digital Marketing Executive

DIGITAL MARKETING EXECUTIVE (IN-HOUSE)

Department

Marketing Department

Reports To

Marketing Manager / CEO

Position Level

Executive

Salary Range

₹20,000 – ₹25,000 Per Month

Experience Required

2–4 Years

Age Preference

22–35 Years

Employment Type

Full-Time (In-House)

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ROLE OBJECTIVE

The Digital Marketing Executive is responsible for generating qualified leads, increasing brand visibility, improving customer acquisition, enhancing online presence, and contributing directly to company revenue through strategic digital marketing initiatives.

This role is a revenue-generating position and will be evaluated based on measurable business outcomes rather than activity alone.

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KEY RESPONSIBILITIES

1. Lead Generation & Business Growth

* Generate qualified leads through Meta, Google, LinkedIn, WhatsApp and Website channels.

* Develop and execute lead generation campaigns aligned with sales objectives.

* Build marketing funnels to increase inquiries and conversions.

* Coordinate with the sales team for lead qualification and conversion tracking.

* Maintain lead databases and CRM records.

* Monitor customer acquisition cost and lead quality.

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2. Performance Marketing

* Plan, launch and optimize Meta Ads, Google Ads and LinkedIn Ads.

* Monitor campaign performance daily.

* Improve Return on Ad Spend (ROAS).

* Reduce Cost Per Lead (CPL).

* Conduct A/B testing of creatives, audiences and ad copies.

* Manage advertising budgets effectively.

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3. Social Media Management

* Manage Facebook, Instagram, LinkedIn, YouTube and Google Business Profile.

* Create monthly content calendars.

* Publish high-quality reels, posts, stories and promotional campaigns.

* Build audience engagement and brand awareness.

* Monitor trends and implement innovative content ideas.

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4. Content Marketing

* Create compelling marketing content.

* Write captions, blogs, email campaigns and ad copies.

* Coordinate with graphic designers, photographers and video editors.

* Ensure brand consistency across all platforms.

* Develop content that drives inquiries and conversions.

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5. Website & SEO Management

* Manage and update company websites.

* Conduct keyword research.

* Implement on-page and off-page SEO strategies.

* Improve search engine rankings.

* Monitor website traffic and user behavior.

* Optimize landing pages for lead generation.

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6. Online Reputation Management

* Monitor and respond to customer reviews.

* Improve Google ratings and online credibility.

* Manage customer engagement across all digital platforms.

* Strengthen brand trust and reputation.

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7. Email & WhatsApp Marketing

* Create automated marketing campaigns.

* Design customer nurturing sequences.

* Execute promotional campaigns.

* Track open rates, click-through rates and conversions.

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8. Reporting & Analytics

* Prepare Daily Reports.

* Prepare Weekly Performance Dashboards.

* Prepare Monthly ROI Reports.

* Analyze campaign performance.

* Present actionable recommendations for business growth.

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EDUCATION

Minimum Qualification:

Graduate in Any Discipline

Preferred Qualification:

Digital Marketing Certification

Google Ads Certification Preferred

Meta Blueprint Certification Preferred

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TECHNICAL SKILLS

* Meta Ads Manager

* Google Ads

* LinkedIn Campaign Manager

* Google Analytics

* Google Search Console

* SEO & SEM

* Canva

* Photoshop (Basic)

* WordPress

* CRM Software

* Email Marketing Tools

* WhatsApp Marketing Platforms

* Microsoft Excel & Reporting Tools

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BEHAVIOURAL COMPETENCIES

* Result-Oriented Mindset

* Revenue Focus

* Strong Communication Skills

* Analytical Thinking

* Creative Problem Solving

* Time Management

* Accountability

* Team Collaboration

* Attention to Detail

* Adaptability

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MONTHLY KPI SCORECARD

LEAD GENERATION (35%)

* Minimum 100 Qualified Leads Per Month

* Minimum Lead Qualification Rate: 70%

* Lead Conversion Tracking Accuracy: 100%

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REVENUE CONTRIBUTION (20%)

* Marketing-Sourced Revenue Achievement

* Campaign ROI Achievement

* Contribution towards monthly sales targets

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PERFORMANCE MARKETING (15%)

* Cost Per Lead within approved benchmark

* ROAS achievement as per target

* Campaign optimization and budget efficiency

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SOCIAL MEDIA GROWTH (10%)

* Consistent growth in followers

* Increase engagement rate monthly

* Brand reach and impressions growth

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CONTENT EXECUTION (10%)

Minimum Deliverables:

* 20 Reels Per Month

* 12 Static Posts Per Month

* 30 Stories Per Month

* 2 Blog Articles Per Month

* 2 Email Campaigns Per Month

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WEBSITE & SEO (5%)

* Website Traffic Growth

* Organic Keyword Growth

* SEO Ranking Improvements

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GOOGLE BUSINESS PROFILE (5%)

* Review Growth

* Local Search Visibility Improvement

* Customer Engagement Growth

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PERFORMANCE EXPECTATIONS

90–100% KPI Achievement = Outstanding Performer

80–89% KPI Achievement = Exceeds Expectations

70–79% KPI Achievement = Meets Expectations

60–69% KPI Achievement = Needs Improvement

Below 60% = Unsatisfactory Performance

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SUCCESS IN THIS ROLE

A successful Digital Marketing Executive consistently generates qualified leads, improves brand visibility, increases marketing ROI, contributes to revenue growth, strengthens online reputation, and helps the organization achieve its business objectives through measurable digital marketing performance.