Sales & Marketing Executive

Job PurposeThe Sales Executive/Sales Engineer is responsible for generating new business opportunities, maintaining customer relationships, achieving sales targets, and promoting the company's products and services. The role involves identifying customer requirements, preparing quotations, negotiating contracts, and ensuring customer satisfaction.

• Key ResponsibilitiesIdentify and develop new business opportunities through field visits, referrals, and market research.
• Generate leads and convert them into sales.
• Visit customers regularly to understand their requirements and provide suitable solutions.
• Promote the company's products and services, including EOT Cranes, Hoists, Spare Parts, Annual Maintenance Contracts (AMC), Modernization, and Crane Services.
• Prepare quotations, cost estimates, proposals, and tenders.
• Follow up with customers regarding quotations, purchase orders, and payments.
• Maintain strong relationships with existing customers and identify repeat business opportunities.
• Coordinate with the Design, Production, Purchase, Service, and Accounts departments for smooth execution of customer orders.
• Negotiate prices, delivery schedules, and commercial terms with customers.
• Achieve monthly, quarterly, and annual sales targets.
• Prepare daily visit reports (DVR), weekly reports, and monthly sales reports.
• Monitor competitor activities, market trends, and customer feedback.
• Participate in exhibitions, customer meetings, and product demonstrations whenever required.
• Ensure timely collection of outstanding payments from customers.
• Maintain accurate customer records in the company's CRM or sales database.
• Represent the company professionally and maintain high ethical standards.
• Key Products & ServicesEOT Cranes
• Wire Rope Hoists
• Chain Hoists
• JIB Cranes
• Gantry Cranes
• Crane Spare Parts
• Annual Maintenance Contracts (AMC)
• Crane Modernization & Upgradation
• Preventive Maintenance Services
• Educational QualificationDiploma / B.Tech / B.E. in Mechanical, Electrical, or related Engineering.
• MBA (Marketing) is an added advantage.
• Experience2–5 years of experience in industrial equipment, material handling equipment, cranes, hoists, or engineering product sales.
• Freshers with strong communication skills may also be considered for trainee positions.
• Required SkillsExcellent communication and presentation skills.
• Strong negotiation and selling skills.
• Technical understanding of industrial products.
• Ability to read customer enquiries and technical specifications.
• Knowledge of Microsoft Office (Excel, Word, PowerPoint).
• Ability to prepare quotations and commercial offers.
• Customer relationship management skills.
• Willingness to travel extensively.
• Key CompetenciesSales & Business Development
• Customer Relationship Management
• Negotiation Skills
• Problem Solving
• Communication Skills
• Target Orientation
• Time Management
• Teamwork
• Professional Ethics
• Key Performance Indicators (KPIs)Achievement of monthly and annual sales targets.
• Number of new customers acquired.
• Revenue generated.
• Conversion ratio from enquiries to orders.
• Customer satisfaction and retention.
• Timely submission of sales reports.
• Collection of outstanding payments within the agreed credit period.
• Working ConditionsFrequent customer visits and travel.
• Office and field-based role.
• Participation in exhibitions, meetings, and site visits as required.

2–5 years of experience in industrial equipment, material handling equipment, cranes, hoists, or engineering product sales.