Social Media Marketing Executive

Key Responsibilities

• Manage and grow LiveFiesta’s social media presence across Instagram, Facebook, X, LinkedIn, YouTube, and other platforms
• Plan and execute content calendars for events, ticket launches, artist announcements, and campaigns
• Create engaging content including reels, stories, posts, captions, and trend-based creatives
• Handle real-time event coverage, backstage content, and live updates
• Monitor social media trends, memes, music culture, and viral formats
• Run influencer collaborations and creator marketing campaigns
• Assist in paid ad campaigns and audience targeting strategies
• Track engagement, reach, conversions, and campaign performance
• Engage with audiences through comments, DMs, polls, and community interactions
• Support brand partnerships and promotional campaign.

Requirements

• 1–3 years of experience in social media marketing or digital marketing
• Strong understanding of Instagram and short-form content trends
• Excellent communication and copywriting skills
• Basic knowledge of Canva, Meta Business Suite, social media analytics, and video editing
• Ability to work in a fast-paced events and entertainment environment
• Passion for concerts, nightlife, music festivals, and pop culture
• Creative mindset with strong execution abilities

Preferred Skills

• Experience in entertainment, events, nightlife, hospitality, or creator economy
• Proficiency in Canva & Canva Pro for creating social media creatives, stories, presentations, and marketing assets
• Familiarity with AI tools such as ChatGPT, Gemini, and Claude for content ideation, copywriting, campaign planning, and productivity
• Basic video editing skills using CapCut, Premiere Pro, or similar tools
• Experience handling influencer collaborations
• Knowledge of Meta Ads and performance marketing is a plus
• Ability to shoot mobile-first content during events