Marketing Executive

GENRAGE is one of India's fastest-growing streetwear brands, creating bold apparel inspired by youth culture, music, and contemporary fashion. We're looking for someone who understands internet culture, builds authentic relationships with creators, and knows how to turn influencer collaborations into measurable sales.

Role OverviewAs an Influencer Marketing Executive, you'll be responsible for identifying, onboarding, managing, and scaling influencer partnerships across Instagram, YouTube, Snapchat, and emerging platforms. Your goal is to build a creator ecosystem that drives brand awareness, engagement, and revenue.

• Key ResponsibilitiesCreator Discovery & Outreach
• Identify relevant influencers across fashion, lifestyle, fitness, music, gaming, and street culture.
• Reach out to creators via Instagram, email, and talent agencies.
• Build and maintain a pipeline of micro, mid-tier, and macro influencers.
• Negotiate collaboration terms and secure the best possible deals.
• Campaign ManagementPlan and execute influencer campaigns for product launches, seasonal drops, and brand collaborations.
• Coordinate product dispatches and ensure timely content delivery.
• Track campaign timelines and ensure creators meet agreed deadlines.
• Maintain campaign calendars and reporting dashboards.
• Relationship ManagementBuild long-term relationships with creators and agencies.
• Develop ambassador and affiliate programs.
• Handle creator queries and provide campaign briefs.
• Ensure a smooth collaboration experience from onboarding to payment.
• Content & Creative CoordinationWork closely with the creative team to communicate campaign objectives.
• Review influencer content before posting to ensure brand alignment.
• Suggest creative concepts that increase engagement and conversions.
• Stay updated with social media trends, memes, and viral content formats.
• Performance TrackingMonitor campaign KPIs including:
• Reach
• Impressions
• Engagement Rate
• Clicks
• Sales
• ROAS
• CPM
• Cost per Order
• Prepare weekly and monthly performance reports.
• Identify top-performing creators and optimize future collaborations.
• Market ResearchMonitor competitor influencer campaigns.
• Track emerging creators before they become mainstream.
• Stay informed about platform algorithm changes and creator trends.