Digital Marketing Manager

1. Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns

2. Track, report, and analyze website analytics.

3. Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies

4. Optimize copy and landing pages for search engine marketing

5. Perform ongoing keyword discovery, expansion, and optimization

6. Research and implement search engine optimization recommendations

7. Research and analyze competitor advertising links

8. Develop and implement link building strategy

9. Work with the development team to ensure SEO best practices are properly implemented on newly developed code

10. Work with Marketing teams to drive SEO in content creation and content programming

11. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

12. Must be aware about social media platforms including Facebook, Instagram, LinkedIn, WhatsApp, Pinterest and Twitter.

13. Use of Infographics and Canva is required for making daily social media post

14. Content writing works as a cherry on cake.

15. Knowledge of Regular Google Updates and Google Algorithm is needed.

16. A candidate Must create a proper strategy for ranking the keywords and website on popular search engine like Google.

17. Knowledge of SEO tool that may include SEM rush and MOZ is appreciable.