Sales & Marketing Manager

📌 Full Stack Marketing Manager

Company: Let’s Cruise

Industry: Harley-Davidson & Premium Cruiser Accessories

Location: jaipur

🎯 Role Overview

We are looking for a performance-driven Full Stack Marketing Manager to lead end-to-end marketing for Let’s Cruise — a premium accessories brand catering to Harley-Davidson and cruiser riders across India.

The candidate will be responsible for brand growth, digital marketing, community building, influencer partnerships, and revenue-driven campaigns.

🔥 Key Responsibilities

1️⃣ Marketing Strategy & Planning

Create quarterly & annual marketing plans

Define target audience (Harley owners, touring riders, custom builders)

Build brand positioning strategy

Plan product launch campaigns

2️⃣ Social Media & Content

Manage Instagram, Facebook & YouTube

Plan content calendar (Reels, transformation videos, install demos)

Showcase before/after custom builds

Write captions & storytelling posts

Handle engagement & community replies

3️⃣ Performance Marketing (Paid Ads)

Run Facebook & Instagram Ads

Google Search & Shopping Ads

Retargeting campaigns

Budget allocation & ROI tracking

Lead generation campaigns

4️⃣ Influencer & Community Marketing

Collaborate with biker influencers

Build “Let’s Cruise Rider” ambassador program

Partner with riding clubs

Event sponsorship planning

5️⃣ Website & E-commerce Growth

Optimize product listings

Improve SEO ranking

Increase conversion rates

Track abandoned carts

Manage WhatsApp automation

6️⃣ Branding & Creative Direction

Maintain brand identity

Approve creatives & ad copies

Develop packaging ideas

Create product catalogs

7️⃣ Offline Marketing & Events

Plan bike meet activations

Exhibition stall planning

Garage tie-ups

Dealer marketing support

8️⃣ Analytics & Reporting

Monthly performance reports

Sales vs marketing ROI tracking

Campaign performance breakdown

Growth strategy recommendations

📊 KPIs (Performance Measurement)

Monthly revenue growth

Cost per lead (CPL)

Return on ad spend (ROAS)

Social media engagement growth

Website conversion rate

Repeat customer rate

🧠 Required Skills

Strong knowledge of Meta Ads & Google Ads

Content strategy experience

Branding understanding

Basic design sense (Canva/Photoshop knowledge)

SEO basics

Analytics tools (Google Analytics, Meta Business Suite)

Passion for bikes is a BIG PLUS

💰 Ideal Experience

3–6 years in digital marketing

Experience with automotive or lifestyle brands preferred

Performance marketing background

For Let’s Cruise, this person will:

Build brand authority in Harley segment

Increase pan-India reach

Generate online + garage walk-in leads

Support franchise expansion model (future growth)