Social Media Coordinator

Social media Coordinator 

The ideal candidate should possess a deep understanding of social media dynamics, a proven track record in team leadership, and exceptional communication skills. Monitor trends, analyze competitors, and identify opportunities to enhance our social media presence .Develop, curate, and manage high-quality, engaging content (including images, videos, stories, and written posts).

 Ensure content reflects brand tone and is tailored to platform-specific audiences.

• Lead content creation and creative direction for the social media plans.

• Manage team workflows, including briefing, reviewing content, setting timelines, and ensuring quality control.

• Track and analyze social media performance metrics such as watch time, retention, saves, shares, reach, and CTR.

• Continuously optimize content strategy based on insights and analytics.

• Ensure brand voice consistency and strong community engagement across platforms

• Drive organic growth through Reels-first, insight-led content

• Maintain brand voice and consistency across all pages

• Track performance metrics and continuously iterate on content formats

Branded Content & Influencer Marketing

• Plan and execute branded influencer collaborations in partnership with the pages

• Work with creators to co-create content that feels organic to their audience

• Coordinate with internal partnerships teams on creator selection and execution

Coordinate team efforts to ensure smooth day-to-day execution of social media tasks and initiatives.

- Brand Partnerships & Collaboration:

- Manage brand tie-ups, collaborations, and influencer partnerships to increase brand visibility and engagement.

- Ensure effective communication and coordination between internal teams and external stakeholders for seamless campaign execution.

Job Description:

● Create campaign strategies and monitor the execution to achieve the brand objectives.

● Manage social handles of the brand, like Instagram, Facebook, LinkedIn etc.

● Develop, implement and manage a brand's social media strategy on a monthly basis.

● Measure the success of every social media campaign, as per required metrics.

• Collaborate with the paid media team for boosting and campaign support.

• Maintain proper reporting of social media performance on a weekly and monthly basis.

• Ensure timely posting and smooth coordination with internal teams.

Requirements:

● 2+ years of proven experience in social media management within a client-based agency or related environment.

● Demonstrated success in devising and executing impactful social media strategies for a variety of clients.

● Excellent written and verbal communication skills, capable of conveying ideas clearly to both internal teams and clients.

● Profound understanding of social media platforms, algorithms, content formats, and best practices.