Franchise Development Manager

KEY RESPONSIBILITIES

1. Franchise Development & Expansion

•   Identify and acquire new franchise partners across target geographies

•   Conduct business presentations, franchise pitches, and feasibility discussions

•   Evaluate potential locations, market viability, and partner profiles

•   Coordinate franchise agreement execution, documentation, and onboarding

•   Support centre activation, operational readiness, and go-live coordination

2. Franchise Partner Relationship Management

•   Maintain regular, structured interaction with all active franchise partners

•   Resolve operational, financial, and business issues in a timely manner

•   Monitor franchise performance metrics and support growth strategies

•   Ensure strict adherence to Benison IVF SOPs and quality standards

•   Conduct periodic review meetings and performance calibration sessions

3. Satellite Centre Management

•   Develop and strengthen relationships with all satellite centre operators

•   Ensure smooth coordination between satellite centres and IVF hub facilities

•   Support centres in patient counselling, treatment referrals, and care coordination

•   Conduct regular centre visits, operational audits, and compliance checks

4. Doctor Referral Network Development

•   Build and nurture relationships with Gynecologists, Obstetricians, Physicians, Surgeons, and allied healthcare practitioners

•   Conduct regular structured doctor visits and engagement activities

•   Generate infertility consultations and IVF patient referrals

•   Organize CMEs, doctor meets, awareness programs, and medical education sessions

5. Business Development & Revenue Growth

•   Generate new patient referrals and drive consultation volume growth

•   Increase IVF cycle volume through targeted referral and engagement strategies

•   Support revenue growth of franchise and satellite network centres

•   Identify new business opportunities, tie-ups, and strategic partnerships

•   Develop local referral networks and hyper-local marketing initiatives

6. Marketing & Brand Promotion

•   Execute local area marketing activities aligned with brand guidelines

•   Coordinate fertility camps, community awareness drives, and health events

•   Support digital and offline promotional campaigns in assigned territory

•   Enhance Benison IVF brand visibility through targeted outreach

7. Compliance & Quality Monitoring

•   Ensure full compliance with ART Act, Surrogacy Act, PCPNDT regulations, and company policies

•   Monitor quality standards and patient safety protocols across franchise and satellite centres

•   Ensure ethical business practices and regulatory adherence at all partner locations

8. Reporting & MIS

•   Maintain accurate and up-to-date doctor visit and engagement records

•   Track and analyse referral conversion rates and pipeline progression

•   Monitor franchise and satellite centre business performance on ongoing basis

•   Submit daily, weekly, and monthly MIS reports to the reporting authority

•   Analyse business performance trends and recommend actionable improvements

WORK SCHEDULE & ACTIVITY NORMS

Daily Activity Plan

•   5–8 structured doctor visits per day across the territory

•   Follow-up calls and engagement with existing referral doctors

•   Franchise partner coordination and issue resolution

•   Patient referral follow-up and conversion tracking

•   CRM and MIS data updation and reporting

•   Business development outreach and lead progression

Weekly Activity Plan

•   1–2 satellite centre visits and operational reviews

•   Franchise partner review calls and performance discussions

•   Doctor meet, medical education, or marketing activity coordination

•   Referral conversion analysis and pipeline review

•   Internal team coordination and alignment meeting

QUALIFICATIONS & EXPERIENCE

Educational Qualification

•   Graduate degree in any discipline (Mandatory)

•   MBA in Marketing or Healthcare Management (Preferred)

•   Certifications in Healthcare Administration or Business Development (Added Advantage)

Work Experience

•   3–8 years of experience in Healthcare Business Development, IVF, Hospital Operations, Diagnostics, Medical Marketing, Franchise Management, or Referral Network Development

•   Demonstrated track record in managing doctor relationships and referral networks

•   Prior experience in the IVF / Fertility industry is a significant advantage

REQUIRED SKILLS & COMPETENCIES

Core Business Skills

•   Business Development & Revenue Generation

•   Franchise Development & Partner Onboarding

•   Doctor Relationship Management

•   Referral Marketing & Conversion

•   Lead Generation & Closure

•   Territory Management & Planning

Functional & Technical Skills

•   Healthcare Marketing & Brand Promotion

•   Satellite Centre Management & Coordination

•   CRM Software Proficiency

•   MS Excel, Reporting & MIS Management

•   Regulatory Compliance: ART Act, PCPNDT, Surrogacy Act

•   IVF / Fertility Industry Knowledge (Preferred)

Interpersonal & Leadership Skills

•   Negotiation & Presentation Skills

•   Relationship Management & Stakeholder Engagement

•   Team Coordination & Cross-functional Collaboration

•   Problem Solving & Decision Making

•   Communication & Interpersonal Effectiveness