Marketing Executive

Key Responsibilities

• Meta Ads (Facebook & Instagram)Plan, create, and manage lead generation campaigns.
• Optimize campaigns for maximum ROI and lower Cost Per Lead (CPL).
• Create and test multiple audience segments, creatives, and ad copies.
• Perform A/B testing for ads, landing pages, and campaign strategies.
• Monitor campaign performance daily and implement optimization strategies.
• Set up Meta Pixel, Conversion API, and event tracking.

Google Ads

• Manage Search, Display, Performance Max, and YouTube campaigns.
• Conduct keyword research and competitor analysis.
• Improve Quality Score, CTR, Conversion Rate, and ROAS.
• Optimize bidding strategies and campaign budgets.
• Create remarketing campaigns for better conversion.
• Analytics & ReportingMonitor campaign KPIs including:
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR)
• Conversion Rate
• Generate daily, weekly, and monthly performance reports.
• Analyze customer behavior using Google Analytics (GA4).
• Lead ManagementCoordinate with the Sales Team to improve lead quality.
• Track lead conversions and optimize campaigns based on sales feedback.
• Maintain CRM integration and conversion tracking.
• Continuously improve lead quality and conversion rates.
• Creative CoordinationWork closely with Graphic Designers and Content Writers.
• Suggest creative ideas for ad campaigns.
• Develop high-converting landing page strategies.
• Required SkillsHands-on experience with Meta Ads Manager.
• Strong knowledge of Google Ads.
• Experience with Google Analytics (GA4).
• Knowledge of Google Tag Manager (GTM).
• Understanding of Meta Pixel and Conversion API.
• Strong analytical and reporting skills.
• Excellent communication and problem-solving abilities.
• Experience in CRM and Lead Management systems is an added advantage.
• Preferred QualificationsBachelor's degree in Marketing, Business, Digital Marketing, or a related field.
• Google Ads Certification (Preferred).
• Meta Blueprint Certification (Preferred).
• Experience2–5 years of hands-on experience in Performance Marketing.
• Experience in the Travel, Tourism, Hospitality, or E-commerce industry will be preferred.
• Key Performance Indicators (KPIs)Number of qualified leads generated.
• Cost Per Lead (CPL).
• Return on Ad Spend (ROAS).
• Lead-to-Sale Conversion Rate.
• Campaign ROI.
• Monthly Revenue Generated through Paid Campaigns.
• Campaign Optimization Score.
• Timely reporting and campaign execution.