Digital Marketing Executive

Key Responsibilities

Digital Marketing

• Create and schedule engaging social media posts.

• Plan and execute content for Facebook, LinkedIn, Instagram, and YouTube.

• Monitor social media performance and suggest improvements.

• Assist in running digital marketing campaigns.

Content Creation

• Shoot product photos and videos.

• Edit videos using Canva, CapCut, Premiere Pro, or similar tools.

• Design creatives, banners, and promotional materials.

• Write captions, blogs, and product descriptions.

Search Engine Optimization (SEO)

• Perform keyword research for industrial products.

• Optimize website pages, blogs, and product listings.

• Implement on-page SEO best practices.

• Monitor website traffic and search rankings.

• Support off-page SEO activities.

E-commerce Management

• Upload and manage products on e-commerce platforms and the company website.

• Update product specifications, images, and descriptions.

• Maintain accurate product catalogs.

• Ensure product information is SEO-friendly.

Website Management

• Coordinate with the website development team.

• Report website issues and suggest improvements.

• Assist in updating website content and product pages.

Market Research

• Research competitors and industry trends.

• Identify new digital marketing opportunities.

• Analyze customer engagement and campaign performance.

Required Skills

• Basic knowledge of SEO.

• Understanding of Digital Marketing concepts.

• Familiarity with Canva or similar design tools.

• Basic video shooting and editing skills.

• Good written and verbal communication.

• Basic knowledge of Microsoft Excel and Word.

Preferred Qualifications

• Pursuing or completed a degree in Marketing, Digital Marketing, B.Com or a related field.

• Knowledge of Google Analytics and Google Search Console is an advantage.

• Experience with WordPress or Shopify is a plus.

• Basic understanding of AI tools such as ChatGPT is an added advantage.