Field Sales Executive

Job Title: Fleet on Street (FOS) Executive

Department: Sales

Location: On-ground / Field-based

Role Overview

The Fleet on Street (FOS) Executive is a frontline sales professional responsible for driving revenue through direct, on-ground engagement. The role focuses on lead generation, product promotion, and conversion by interacting with medical students, coaching aspirants, colleges, and other stakeholders within the medical education ecosystem.

Eligibility Criteria

Education: Graduate (mandatory)

Experience: Minimum 2 years in field sales (preferably in Ed-Tech or similar industry)

Key Responsibilities (KRAs)

1. Field Sales Execution

Execute sales activities as per assigned beat plans

Drive course enrollments, app downloads, and subscription sales

Achieve daily, weekly, and monthly sales targets

2. Lead Generation & Prospecting

Identify and approach potential customers including:

  Medical students

  Coaching aspirants

  Colleges and bookstores

Utilize provided data along with cold visits and outreach methods

3. Product Pitch & Conversion

Effectively communicate DAMS offerings, pricing, and benefits

Demonstrate product value and support systems

Convert prospects into paying customers

4. CRM & Data Reporting

Capture and maintain accurate data on:

  Leads and contact details

  Interaction and engagement status

Update the CRM system and TopHawks app on a daily basis

5. On-ground Marketing Activities

Execute field marketing initiatives such as:

  Canopy activities

  Campus promotions

  Poster placements and demo sessions

Distribute marketing materials including flyers and brochures

6. Client Onboarding Support

Assist customers with:

  Account creation

  App onboarding

  Document uploads

Ensure a seamless transition into the DAMS platform

7. Relationship Building

Build and maintain strong relationships with:

  College representatives

  Student influencers and ambassadors

  Student groups for bulk enrollments

8. Reporting & Compliance

Submit daily activity reports and performance updates

Track and report conversions, app downloads, and revenue

Provide geo-tagged proof of field activities

Key Performance Indicators (KPIs)

Number of leads generated daily

Conversion rate

App downloads and subscriptions

Revenue contribution per FOS

Adherence to activity plans and reporting standards

Required Skills & Competencies

Strong communication and interpersonal skills

Persuasion and negotiation ability

Target-driven and result-oriented mindset

Strong field execution and problem-solving skills

Basic technical proficiency (CRM tools and mobile applications)

High energy, self-motivated, and proactive attitude

Why Join Us?

Opportunity to work in a fast-growing Ed-Tech environment

Hands-on exposure to field sales and marketing

Performance-driven growth and incentives

Dynamic and learning-focused work culture