Digital Marketing Executive

Job Description:-

We are looking for a passionate, creative, and result-oriented Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to generate quality student leads, increase course enrollments, strengthen our online presence, and contribute to the overall growth of the institute.

Key Responsibilities:-

• Digital Marketing Strategy:
• Develop and execute digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other digital platforms.
• Plan and optimize marketing strategies to achieve lead generation and admission targets.
• Monitor advertising budgets and maximize return on investment (ROI).
• Continuously improve campaign performance based on analytics and market trends.
• Lead Generation:
• Generate high-quality student enquiries for various professional courses.
• Create and optimize landing pages to improve lead conversions.
• Implement remarketing and lead nurturing strategies.
• Coordinate with the admissions team to improve lead-to-enrollment conversion.
• Search Engine Optimization (SEO):
• Perform keyword research and implement on-page and off-page SEO strategies.
• Optimize website content to improve search engine rankings.
• Monitor website performance using Google Search Console and Google Analytics.
• Improve local SEO and manage the Google Business Profile.
• Social Media Marketing:
• Plan, create, and publish engaging content across Facebook, Instagram, LinkedIn, YouTube, and other platforms.
• Develop monthly content calendars.
• Create educational posts, student success stories, placement updates, testimonials, event promotions, and reels.
• Engage with followers by responding to comments and messages promptly.
• Grow social media reach, engagement, and followers organically.
• Content Management:
• Write engaging website content, blogs, social media captions, email campaigns, and promotional materials.
• Create visually appealing creatives.
• Ensure brand consistency across all digital platforms.
• Paid Advertising (PPC):
• Manage Google Ads and Meta Ads campaigns.
• Optimize campaigns for better Cost Per Lead (CPL) and Return on Ad Spend (ROAS).
• Conduct A/B testing for advertisements and landing pages.
• Track campaign performance and implement improvements.
• Email & WhatsApp Marketing:
• Design and execute email marketing campaigns.
• Plan and manage WhatsApp marketing campaigns.
• Build automated lead nurturing workflows.
• Monitor campaign performance and improve engagement.
• Analytics & Reporting:
• Track campaign performance using Google Analytics (GA4), Meta Ads Manager, Google Ads, and other marketing tools.
• Prepare weekly and monthly performance reports.
• Analyze campaign metrics and recommend optimization strategies.
• Measure lead quality, conversion rates, and marketing ROI.
• Market Research:
• Stay updated with the latest digital marketing trends, AI tools, and industry best practices.
• Analyze competitor marketing strategies.
• Identify new opportunities for student acquisition and brand growth.