Digital Marketing Manager & Social Media Handler
Capvar I.B.G Private LimitedFixed
₹25,000 - ₹35,000
Average Incentives*
₹10,000
Earning Potential
₹45,000
Fixed
₹25,000 - ₹35,000
Average Incentives
₹10,000
Earning Potential
₹45,000
You can earn more incentive if you perform well
Work from Office
Full Time
Min. 3 years
Good (Intermediate / Advanced) EnglishJob highlights
Walk-in interview
Date: 13 Jun 2026 - 27 Jun 2026 | Time: 10.00 am - 04.00 pm...
2 applicants
Job Description
Job Title
Digital Marketing Manager & Social Media Handler
Role Summary
We are looking for a result-oriented Digital Marketing Manager & Social Media Handler who can independently manage the complete online marketing system for Capvar, BeautyDidi, and Civraa.
This role is not limited to posting content. The main responsibility is to build brand visibility, generate leads, improve engagement, support sales, and maintain daily performance reporting.
Key Responsibilities
Social Media Management
Manage Instagram, Facebook, YouTube, WhatsApp Channel, and Google Business Profile.
Handle daily posts, reels, stories, captions, hashtags, comments, inbox messages, and page growth.
Content Planning
Prepare weekly and monthly content calendars.
Plan product posts, reels, customer reviews, beautician education content, offers, founder videos, salon training content, before-after content, and festival campaigns.
Reel & Video Coordination
Create reel ideas, hooks, scripts, voice-over text, captions, and posting plans.
Coordinate with video editors/designers and check final creatives before publishing.
Product Marketing
Create sales-focused content for Capvar and Civraa products.
Explain product benefits, ingredients, usage methods, target customers, and problem-solution messaging.
Lead Generation
Generate leads for beauticians, salon owners, distributors, resellers, and customers through social media and ads.
Maintain all leads in Google Sheets or CRM and coordinate with the sales/telecalling team.
Ads Management
Plan and monitor Facebook and Instagram ad campaigns.
Track campaign objective, audience, budget, creatives, leads, cost per lead, and lead quality.
WhatsApp Marketing
Create WhatsApp broadcast messages, offer messages, product education content, follow-up messages, and customer engagement content.
Website & Online Presence
Support website product pages, banners, product descriptions, offer content, landing pages, and basic SEO content.
Manage Google Business Profile updates and review replies.
Competitor Research
Monitor competitors in the beauty, skincare, cosmetics, and salon industry.
Prepare weekly reports on trends, offers, content ideas, and market activities.
Reporting
Submit daily and weekly reports.
Daily report should include:
Date, posts uploaded, reels uploaded, stories uploaded, leads generated, ad spend, cost per lead, inquiries, best-performing content, and next-day plan.
Weekly report should include:
Page growth, reach, engagement, leads, conversions, top content, weak content, and next week’s strategy.
Required Skills
Social media handling
Content planning
Caption writing
Reel idea creation
Basic Canva/design understanding
Meta Ads basic knowledge
Google Sheets reporting
WhatsApp marketing
Basic SEO knowledge
Beauty/skincare industry understanding
AI tools knowledge
Hindi and English content writing
Daily Work Structure
10:00 AM – Previous day report and today’s plan
11:00 AM – Content planning and creative brief
12:00 PM – Post/reel/story upload
2:00 PM – Ads and lead checking
3:00 PM – Comments, inbox, and WhatsApp handling
4:00 PM – Product/offer content planning
5:00 PM – Video/editor coordination
6:00 PM – Final posting and daily report
Performance Expectations
Minimum 1 reel daily
Minimum 1 post/story set daily
Minimum 5–7 reels weekly
Regular lead generation
Improvement in reach and engagement
Reduction in cost per lead
Increase in salon, beautician, distributor, and customer inquiries
Daily reporting compulsory
Strict Work Rules
Only posting is not enough.
Every content piece must have a purpose: branding, lead generation, sales, or trust-building.
Daily report is mandatory.
No report means work is not completed.
The candidate must understand the company’s product line, brand tone, and sales goals.
Final Job Description Copy
We are looking for a Digital Marketing Manager & Social Media Handler who can independently manage our complete online marketing system for Capvar, BeautyDidi, and Civraa.
The candidate will be responsible for social media handling, content planning, reel ideas, captions, posting, lead generation, Facebook/Instagram ads coordination, WhatsApp marketing, website content support, Google Business Profile updates, competitor research, and daily reporting.
The person should understand the beauty, skincare, salon, and cosmetics market. This role is not only about posting content. The main responsibility is to generate leads, increase brand visibility, improve engagement, and support sales growth.
The candidate must be able to plan daily content, create weekly content calendars, coordinate with the video/design team, handle comments and messages, track leads, maintain Google Sheets, and submit daily and weekly performance reports.
Basic knowledge of Canva, Meta Ads, Instagram/Facebook growth, WhatsApp marketing, Google Sheets, SEO, and AI tools is required.
This is a result-oriented role. Daily posting, daily lead tracking, and daily reporting are compulsory. No report means work is not completed.
Job role
Job requirements
Walk-in interview details
Apply for the job and call HR to confirm your interview
About company
Similar jobs you can apply for
Marketing
You can expect a minimum salary of 25,000 INR and can go up to 45,000 INR. The salary offered will depend on your skills, experience and performance in the interview.
The candidate should have completed Diploma degree and people who have 3 to 31 years are eligible to apply for this job. You can apply for more jobs in Varanasi to get hired quickly.
The candidate should have Good (Intermediate / Advanced) English skills and sound communication skills for this job.
Both Male and Female candidates can apply for this job.
No, it's not a work from home job and can't be done online. You can explore and apply for other work from home jobs in Varanasi at apna.
No work-related deposit needs to be made during your employment with the company.
Go to the apna app and apply for this job. Click on the apply button and call HR directly to schedule your interview.
The last date to apply for this job is 28 Jun 2026. For more details, download apna app and find Full Time jobs in Varanasi . Through apna, you can find jobs in 64 cities across India. Join NOW!