Social Media Manager

Job Title: Social Media Manager

Organization: Jinvani Channel

Location: Agra

Age Criteria: 25 – 35 Years

Job Summary:

The Digital Promotion Head will be responsible for planning, executing, and optimizing the digital growth strategy of JinVani Channel across multiple platforms including OTT, YouTube, website, and outdoor promotional activities. The role requires a creative, data-driven professional who can enhance brand visibility, audience engagement, and digital reach.

Educational Qualifications:

• Master’s degree (MBA/PGDM in Marketing/Digital Marketing) preferred
• Certifications in digital marketing tools ( Search Engine Optimization, Google Ads, SEO, Social Media Marketing) will be an added advantage.

Experience Required

• 5–8 years of experience in digital marketing, media promotion, or content distribution
• Experience in OTT platform promotion and YouTube channel growth preferred.

Key Responsibilities

1. Digital Strategy & Planning

Develop and execute comprehensive digital promotion strategies

Identify target audience segments and optimize campaigns accordingly

Manage brand positioning across all digital channels

2. YouTube Channel Growth

Optimize content for search and engagement (SEO, thumbnails, titles)

Increase subscribers, watch time, and audience retention

Analyze performance using YouTube Analytics

3. OTT Platform Promotion

Plan campaigns to increase app installs and viewership on OTT platforms

Collaborate with OTT partners for featured placements and promotions

4. Website Management

Oversee website traffic growth through SEO and content marketing

Ensure regular updates, blogs, and content uploads

Improve user experience and conversion rates

5. Social Media Marketing

Manage and grow presence on platforms like Instagram, Facebook, and X (Twitter)

Plan campaigns, reels, and engagement strategies

Run paid ads and track ROI

6. Outdoor & Event Promotion

Plan and execute promotional campaigns through events, religious gatherings, and public outreach

Coordinate with event teams for branding and visibility

7. Paid Campaigns & Performance Marketing

Manage Google Ads, YouTube Ads, and social media ads

Monitor KPIs such as CTR, CPC, conversions, and ROI

8. Analytics & Reporting

Track and report campaign performance regularly

Use insights to optimize future strategies

Key Skills Required

Strong knowledge of SEO, SEM, and social media marketing

Experience with tools like Google Analytics and ad platforms

Content strategy and branding expertise

Leadership and team management skills

Creative thinking with data-driven decision-making

How Promotion Will Be Executed

Digital Platforms:

YouTube content optimization and ad campaigns

OTT app promotion through paid ads and partnerships

Website SEO and blog content marketing

Social Media:

Daily posts, reels, and audience engagement

Influencer collaborations and trending campaigns

Paid Advertising:

Google Ads and social media ad campaigns targeting specific audiences

Outdoor Promotion:

Religious events, hoardings, and offline branding

Collaboration with community organizations

Salary Range

Competitive, based on experience and skills

Reporting To:

Marketing Director / Channel Head