Marketing Executive

Job Description - Marketing Executive

UMA RUBBER AND PLASTIC PRODUCT is a rubber and polymer product manufacturing company incorporated in 1991. We specialize in custom-engineered rubber, silicone, and industrial bonding solutions for OEM and industrial clients.

We are looking for a proactive and execution-focused Marketing Executive to support our B2B marketing and lead generation initiatives. The candidate will assist in digital marketing activities, lead tracking, campaign execution, and coordination with the sales team to ensure consistent pipeline development.

RESPONSIBILITIES: 

• Assist in executing B2B marketing strategies aligned with company sales objectives.
• Manage and update digital marketing channels including website content, SEO activities, LinkedIn posts, IndiaMART handling, and email campaigns.
• Generate and qualify marketing leads before forwarding them to the sales team.
• Maintain and update CRM system with accurate lead data and follow-up records.
• Support lead nurturing activities through email marketing and structured follow-ups.
• Coordinate with Sales and Technical teams to understand product offerings and customer requirements.
• Track daily and weekly marketing activities and prepare performance reports.
• Monitor competitor digital activities and industry trends.
• Assist in preparation of marketing materials such as brochures, product catalogs, presentations, and exhibition materials.
• Support participation in trade fairs, exhibitions, and networking events.
• Ensure proper documentation and data management of all marketing activities.

CANDIDATE PROFILE

Minimum Requirement:

• Bachelor’s degree in Marketing, Business Administration, Commerce, or related field.
• MBA in Marketing (Preferred).
• 1–4 years of experience in B2B marketing, preferably in industrial/manufacturing sector.
• Basic understanding of digital marketing, SEO, and LinkedIn B2B marketing.
• Familiarity with CRM systems and lead tracking processes.
• Good understanding of industrial buyer behavior is an advantage.
• Strong communication and coordination skills.
• Fluency in English and Hindi; regional language proficiency is a plus.

SKILLS & COMPETENCIES

• Digital marketing execution
• Lead generation and follow-up
• CRM data management
• SEO and LinkedIn marketing basics
• Email marketing coordination
• Reporting and documentation
• Cross-team communication
• Market research support

ADDITIONAL PREFERENCES

• Experience working in rubber, polymer, plastic, or engineering manufacturing companies.
• Exposure to industrial exhibitions and trade events.
• Basic knowledge of technical product marketing.
• Ability to coordinate with technical teams for product-related content.

JOB OFFER

• Salary: ₹25,000 – ₹40,000 per month + Performance-Based Incentives

(Negotiable based on experience and skills)

• Opportunity to grow within a structured industrial manufacturing organization.
• Direct exposure to B2B industrial marketing and OEM client engagement.
• Hands-on experience in digital demand generation and CRM-driven marketing systems.
• Career progression opportunity towards Marketing Manager role based on performance.

Selection Criteria for Marketing Executive

Salary: ₹25,000 – ₹40,000 per month + Performance Incentives

(Negotiable for strong candidates)

Education: BBA / MBA / Diploma Engineering (Marketing Preferred)

Work Experience:

• 2–5 years in marketing or digital marketing
• Experience in B2B or industrial marketing preferred

Key Evaluation Areas:

• Lead generation support capability
• CRM discipline and data accuracy
• Digital marketing execution skills
• Follow-up consistency and reporting
• Coordination with sales team