Assistant General Manager - Prepaid Marketing

AGM-Prepaid Marketing

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

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VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

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VIL is an equal opportunity employer committed to diversifying its workforce.

Role

AGM-Marketing Prepaid Specialist

Job Level/ Designation

M2

Function / Department

Marketing

Location

Ahmedabad

Job Purpose

Manage and grow prepaid revenue business for the cluster by leveraging pillars of

growth(Unlimited penetration)and grow subscriber base through effective

retention strategies.

Key Result Areas/Accountabilities

• Deliver Base growth as well as Revenue outcomes as per DB.
• Deliver NPS leadership for Pre-paid consumers.
• Drive preference to win incremental share from Prepaid consumers in the category – MNP.
• Aid Sales to drive incremental; new adds thru strong GTM deployment.
• Understand consumer trends and competition landscape to aid insights and proposition development.
• Drive the 121 Engine to deliver strong engagement and affinity - grow 121 contribution.
• Drive Digital Payments to bring churn and costs down

Core Competencies, Knowledge, Experience

• Understand consumers and emerging consumer trends and consumer buying behaviour.
• Have the ability to sift through consumer speak and generate insights to
• build a comprehensive GTM, aid proposition development etc.
• Digital land scape, choice of media vehicles to impact consideration and
• choice. SEO, Performance Marketing.
• Clear understanding of ROI on Media outlays.
• Strong Cross functional skills and ability to work with ambiguity and
• unstructured environments is a requirement

Must have technical / professional qualifications

Consumer Marketing experience with Sales and Distribution - Should have

Managed a sales Territory.

MBA from a tier 1/2 school is essential with 2 – 5 years of experience

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership