Area Sales

Key Responsibilities

1. Channel Development

• Appoint and develop Distributors and Dealers in the assigned territory
• Identify potential markets (Metro / A / B / C category towns) for expansion
• Ensure proper onboarding as per company SOP

2. Secondary Sales Generation

• Drive secondary sales through distributors and dealers
• Support dealers in closing end-customer deals
• Ensure consistent movement of product from distributor to market

3. Market Execution

• Conduct regular field visits, dealer meetings, and site interactions
• Generate and convert leads through direct efforts and coordination with calling team
• Support product demonstrations and presentations

4. Sales Planning & Target Achievement

• Achieve monthly, quarterly, and annual sales targets
• Prepare territory-wise business plans and forecasts
• Track performance and take corrective actions

5. Coordination & Reporting

• Coordinate with Sales Team, Service Team, and Head Office
• Maintain proper reporting: visits, leads, conversions, and collections
• Share regular updates, feedback, and market insights

6. Dealer Support & Training

• Guide dealers on product positioning and sales approach
• Assist in installation planning discussions along with technical team
• Ensure proper communication of product features and benefits 

7.Key Requirements

• Proven experience in channel sales / distribution management
• Ability to generate secondary sales and business growth
• Strong communication and negotiation skills
• Willingness for extensive field travel
• Basic understanding of electrical products / industrial sales preferred

8.Key Performance Indicators (KPIs)

• Number of active distributors and dealers appointed
• Secondary sales volume generated
• Territory-wise sales growth
• Lead conversion ratio
• Market coverage and expansion