Assistant Manager - Brand and Digital Marketing

Assistant Manager

Responsibilities

• Develop and execute platform agnostic branding strategies to promote ASE and its various offerings and initiatives (internal & external)
• Drive end-to-end digital marketing strategy
• Collaborate with cross-functional teams to ensure brand consistency and alignment with business & brand objectives
• Oversee the design and production of marketing collateral, ensuring adherence to brand guidelines across all platforms, mediums, touchpoints
• Monitor market trends and conduct competitive analysis to identify opportunities for brand enhancement
• Manage external agencies and partners
• Analyze brand performance metrics and provide regular reports
• Champion the ASE brand internally, ensuring employees understand and embody the brand values

Stay updated with industry’s best practices and emerging trends in brand management

Qualifications

• Master’s degree in Business Administration or Marketing/Communications
• Professional certification in Brand Management or Marketing Strategy is a plus
• Digital certifications
• Strong grasp of emerging technologies and innovation ecosystems

Skilled in making presentations, reports, etc.