Business Development Executive

Position Title: Performance Marketing & E-Commerce Manager

Department: Strategy & Growth

Role Purpose

The Performance Marketing & E-Commerce Manager will be responsible for driving end-to-end digital revenue growth across all online channels including Amazon, Flipkart, FirstCry, Myntra, website, quick commerce, social commerce, and future international marketplaces.

The role will own customer acquisition, digital sales growth, marketplace management, campaign performance, website conversion optimization, analytics, customer retention, and digital profitability.

The objective is to transform Wudly into a leading omnichannel toy and learning products brand with scalable digital revenue engines.

Key Responsibilities

A. E-Commerce Business Management

Marketplace Management

Manage complete marketplace business operations.

Own Amazon, Flipkart, FirstCry and future marketplace performance.

Optimize product listings and catalog management.

Manage pricing and discount governance.

Improve Buy Box performance.

Monitor product rankings and visibility.

Manage marketplace promotions and events.

Website Revenue Growth

Drive D2C website sales.

Improve website conversion rates.

Optimize customer journeys.

Implement upselling and cross-selling mechanisms.

Manage landing pages and promotional campaigns.

New Channel Expansion

Evaluate and launch:

Quick Commerce

International Marketplaces

Social Commerce

B2B Digital Channels

B. Performance Marketing

Paid Advertising

Manage Meta Ads.

Manage Google Ads.

Manage YouTube campaigns.

Manage Amazon Ads.

Manage Marketplace Advertising.

Campaign Planning

Develop monthly campaign calendars.

Build product launch campaigns.

Design seasonal campaigns.

Execute festive sale strategies.

Budget Management

Manage digital marketing budgets.

Optimize Return on Ad Spend (ROAS).

Reduce Customer Acquisition Cost (CAC).

Improve Marketing ROI.

C. Customer Acquisition & Retention

Acquisition

Generate qualified traffic.

Increase new customer acquisition.

Build customer databases.

Improve lead generation funnels.

Retention

Implement CRM campaigns.

Execute Email Marketing.

Execute WhatsApp Marketing.

Develop Loyalty Programs.

Increase Repeat Purchase Rate.

D. Analytics & Business Intelligence

Dashboard Management

Develop and maintain dashboards for:

Revenue

Traffic

Conversion

CAC

ROAS

AOV

Contribution Margin

Inventory Health

Customer Retention

Business Analytics

Analyze sales trends.

Analyze customer behavior.

Analyze product performance.

Analyze campaign effectiveness.

Provide weekly and monthly insights to leadership.

Forecasting

Revenue Forecasting

Demand Forecasting

Marketing Forecasting

Campaign Forecasting

E. Product & Category Analytics

Analyze category performance.

Identify winning products.

Recommend new product opportunities.

Track competitor products.

Conduct pricing intelligence studies.

F. Agency & Vendor Management

Manage digital agencies.

Manage marketplace consultants.

Manage website developers.

Manage creative agencies.

Manage SEO partners.

Ensure all partners deliver against agreed KPIs.

G. Cross Functional Coordination

Work closely with:

Product Development

Manufacturing

Supply Chain

Inventory

Sales

Finance

Customer Support

to ensure seamless demand generation and fulfillment.

Key Deliverables

Revenue

Achieve annual digital sales targets.

Increase digital contribution to total revenue.

Scale marketplace revenues.

Marketing

Reduce CAC.

Improve ROAS.

Increase customer acquisition.

Operations

Improve product visibility.

Improve conversion rates.

Improve stock availability.

Analytics

Weekly management dashboard.

Monthly Growth Review.

Quarterly Growth Strategy Plan.

Desired Profile

Education

* MBA Marketing / E-Commerce / Digital Business preferred.

* Graduate with strong digital commerce experience.

Experience

* 5–8 years in Performance Marketing and E-Commerce.

* Experience managing ₹5 Cr+ annual ad budgets.

* Experience scaling D2C brands.

* Experience with marketplaces.

Preferred Industry

* Toys

* Kids Products

* Consumer Goods

* FMCG

* D2C Brands

* Lifestyle Brands

Tools Knowledge

Mandatory:

* Amazon Seller Central

* Flipkart Seller Hub

* Meta Ads

* Google Ads

* Google Analytics 4

* Google Tag Manager

* Looker Studio

* Shopify

* Excel / Power BI

Preferred:

* Zoho Analytics

* Klaviyo

* MoEngage

* Clevertap

* CRM Platforms