Digital Marketing Executive

Job Overview:

We are looking for a results-driven Digital Marketing Executive who will be responsible for planning, executing, and optimizing digital marketing strategies to generate high-quality leads and drive business growth.

The candidate will manage multiple digital channels, oversee campaign performance, and lead the team to ensure strong brand visibility, traffic growth, and conversion optimization.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, PPC, social media, email marketing, and content marketing.
• Plan, execute, and optimize lead generation campaigns to increase high-quality inquiries and conversions.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Monitor campaign performance using tools like Google Analytics, Google Ads, and social media insights, and generate actionable reports.
• Oversee content strategy and creation for websites, blogs, and social media platforms.
• Conduct keyword research, SEO optimization (on-page & off-page), and competitor analysis to improve search rankings.
• Perform A/B testing and data-driven optimization to improve campaign performance and ROI.
• Manage and grow the company’s social media presence, increasing engagement and brand awareness.
• Collaborate with design, content, and sales teams to align marketing strategies with business objectives.
• Stay updated with the latest digital marketing trends, tools, and technologies.
• Lead and mentor the digital marketing team, ensuring efficient execution of campaigns and projects.

Key Skills Required:

• SEO & SEM Strategy.
• Google Ads & PPC Campaign Management.
• Social Media Marketing.
• Lead Generation & Conversion Optimization.
• Google Analytics & Marketing Tools.
• Content Marketing Strategy.
• Data Analysis & Reporting.
• Team Leadership & Coordination.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• Certification in Google Ads / Digital Marketing (preferred).
• Strong analytical and campaign optimization skills.
• Experience in lead generation and performance marketing.

“Immediate joiners preferred or candidates with notice period up to 15 days.”