Digital Marketing & Growth Specialist

Greetings of the day! 

We take pride to introduce ourselves as AFRICRUIT A business consulting firm engaged in providing permanent hiring solutions to clients across various industries in India and Abroad. We expertise in recruitment of manpower at managerial and above roles across all domains and functions through our office established in India.

Please refer our website www.africruit.in for furthermore information about our business & services.

We are currently hiring a Digital Marketing & Growth Specialist for one of our leading client offering SaaS-based Accounting Automation solutions globally. Drafted below are the details for the same.

Purpose: To build Company’s digital presence across social media, drive qualified leads through data driven campaigns, and cultivate brand trust through engaging content and partnerships.

Key Responsibilities

Social & Content (Daily Execution)

•         Oversee the execution of content across LinkedIn, Instagram, Facebook and YouTube

•         Help in creating short videos, carousels, memes, explainers and infographics around CA & MSME pain points

•         Build and follow a monthly content calendar in collaboration with the marketing team. (not vibes, actual planning)

•         Actively engage with the community (comments, DMs, industry hashtags)

•         Collaborate with finance / accounting influencers and CA communities

Thought Leadership & Trust Assets

•         Own the blog: articles that solve real CA problems, and specific SEO blogs in collaboration with SEO agency

•         Create gated assets (checklists, guides, mini playbooks) for lead generation

•         Run webinars, live demos and Q&A sessions with CAs and business owners

•         Repurpose long content into short-form clips, posts and ads for collaterals

•         Use AI tools to build presentations, explainers, decks and marketing collaterals fast

 Performance Marketing & Lead Generation

•         Review performance of Meta Ads

•         Help in building look-alike and retargeting audiences from real customer data

•         Experiment with WhatsApp marketing (updates, invites, follow-ups, compliant only)

•         Track CPL, conversion rates, funnel drop-offs and ROI

•         Kill what doesn’t work. Scale what does.

Partnerships, Events & Offline Presence

•         Build relationships with CA associations, institutes, communities, and chambers

•         Co-host webinars, sessions and workshops

•         Own offline events end-to-end:

o         Planning & promotion

o         Event communication

o         Booth & event branding

o         Post-event follow-ups

•         Manage offline collaterals: brochures, banners, standees, pitch decks

•         Use AI tools to design faster without compromising brand quality

 Analytics, Reporting & Competitive Intelligence

•         Track social, website, leads and conversion funnels

•         Share monthly reports with insights + actions, not just screenshots

Qualifications

•         Proven track record managing social-media accounts and running paid campaigns, will be given priority

•         Strong copywriting, you can explain accounting without boring people

•         SEO basics, email marketing, CRM workflows

•         Ability to analyse data and make insights-driven decisions; proficiency in Google Analytics and CRM reporting.

•         Comfortable with AI tools (ChatGPT, Canva AI, Gamma, Notion AI, etc.)

•         Comfortable coordinating vendors for video, design or events

•         Excellent communication skills and collaborative mindset; ability to work cross-functionally with product, sales and customer success teams.

✨ Be part of a fast-growing global SaaS journey. Share your profile at hina@africruit.in

Regards!