Digital Marketing Specialist

Job description:

Digital Marketing Specialist (In-Office)

Job Type: Full-Time

Experience: 2 Years (Preferred)

Work Mode: In-Office Only (No Remote / No Hybrid)

Working Hours: 10:00 AM – 7:00 PM

Job Summary

As a Digital Marketing Specialist, you will be responsible for planning, researching, executing, and optimizing content creation/digital marketing campaigns across multiple business divisions. You will own the complete digital marketing lifecycle—from research and strategy to execution and performance analysis.

You will work closely with our graphic designer and management team to create engaging content, improve brand visibility, generate qualified leads, and maximize marketing ROI.

Key Responsibilities

• Research and develop innovative digital marketing strategies for multiple business verticals.
• Plan and execute digital marketing campaigns focused on branding, lead generation, and revenue growth.
• Manage the company’s digital presence across social media platforms.
• Create and maintain monthly content calendars and campaign plans.
• Research trending content ideas, industry topics, customer interests, and competitor activities.
• Perform keyword research for SEO, paid campaigns, blogs, landing pages, and website content.
• Plan and execute Google Ads, Meta (Facebook & Instagram) Ads, and other paid advertising campaigns.
• Monitor campaign performance and continuously optimize for better ROI.
• Work closely with the graphic designer to research creative concepts and ensure high-quality visual execution.
• Coordinate photo shoots, promotional shoots, product photography, and marketing content production.
• Assist in creating marketing content including social media posts, blogs, promotional campaigns, email marketing, and landing pages.
• Improve the company’s online branding, visibility, and customer engagement across digital platforms.
• Track campaign analytics using digital marketing tools and prepare performance reports.
• Manage inbound leads generated through digital marketing channels.
• Perform lead qualification, follow-up coordination, and post-lead generation activities to maximize conversions.
• Stay updated with the latest digital marketing trends, AI tools, advertising platforms, and social media updates.
• Collaborate with internal teams to ensure timely execution of marketing campaigns.

Required Skills

• Strong understanding of Digital Marketing concepts and best practices
• Social Media Marketing
• Google Ads (PPC)
• Meta Ads (Facebook & Instagram Ads)
• Search Engine Optimization (SEO)
• Keyword Research
• Content Marketing
• Performance Marketing
• Campaign Planning & Execution
• Lead Generation
• Google Analytics (Preferred)
• Basic understanding of website marketing
• Strong analytical and research skills
• Excellent communication and coordination abilities
• Creative thinking with attention to detail
• Ability to manage multiple projects simultaneously

Preferred Qualifications

• Bachelor’s degree in Marketing or a related field.
• Minimum 2 years of relevant Digital Marketing experience.
• Experience working with multiple brands or business categories will be an advantage.
• Google Ads, Meta Blueprint, or Digital Marketing certifications are a plus.

What You’ll Work On

• Digital Marketing Strategy
• Performance Marketing Campaigns
• Social Media Management
• Brand Building
• Revenue-Driven Marketing
• SEO & Organic Growth
• Paid Advertising
• Content Planning
• Design Research
• Lead Generation & Lead Management
• Campaign Performance Optimization

Mentioned Pay Scale is as per industry standard. It is subjective to candidate's experience and skills. Salary Range is not a barrier to selection of candidate.