Head of B2C Business and Digital Marketing

Head - B2C Business-GM-ADL

About Business:

Adani Group: Adani Group is a diversified organisation in India comprising 10 publicly traded companies. It has created a world class logistics and utility infrastructure portfolio that has a pan-India presence. Adani Group is headquartered in Ahmedabad, in the state of Gujarat, India. Over the years, Adani Group has positioned itself to be the market leader in its logistics and energy businesses focusing on large scale infrastructure development in India with O & M practices benchmarked to global standards. With four IG rated businesses, it is the only Infrastructure Investment Grade issuer in India.

Digital Labs: Adani Digital Labs has rapidly transformed from a nascent digital initiative to a leading innovator in the digital ecosystem. In just a few years, we have established ourselves as a key player in the digital transformation landscape, providing cutting-edge solutions in areas such as customer experience enhancement, data-driven insights, and advanced digital platforms. Our commitment to innovation and excellence has positioned us as a trusted partner for businesses seeking to thrive in the digital age

Job Purpose: This role leads business growth by managing B2C marketing, strategic partnerships, and budget. Oversees performance, ensures compliance, and builds a high-performing team while staying current with industry trends and digital advancements.

Strategic Partnership Planning:

Develop and implement strategic partnership plans to drive business growth and expand market presence.

Budget Management:

Oversee the Business budget, ensuring effective allocation of funds to maximize business outcomes.

B2C Digital Marketing Management:

Manage B2C marketing across digital channels (SEO, SEM, social media, content, email) to acquire new customers, build loyalty, and optimize spend—leverage data to personalize marketing and improve user experience.

Business Roadmap Development:

Create business roadmaps and work closely with teams of product and technology to deliver on the agreed timelines.

Customer experience:

Enhance customer experience to gain traction of users on Mobile application.

Cross-Functional Collaboration:

Collaborate with cross-functional teams to execute partnership initiatives and ensure seamless integration.

Industry Trends :

Stay updated on industry trends and competitive landscape to identify new partnership opportunities.

Regulatory Compliance:

Ensure compliance with industry regulations and company policies.

Performance Monitoring:

Monitor and evaluate performance of B2C application, making strategic adjustments as necessary.

Brand Positioning:

Ensure Adani's brand values are shown in all interactions. Strengthen relationships to boost the organization's brand and trust within the market and company.

Team Development:

Build a high-performing team by recruiting, developing, and motivating a talented B2C team. Set clear KPIs, track progress, and implement strategies for continuous improvement. Promote a respectful and safe workplace, lead collaborative and productive teams, and mentor for growth and success.

Digital mindset:

Keep up with digital and AI advancements to enhance business and maintain competitiveness.

Key Stakeholders - Internal:

Department Heads,

Internal Teams,

Direct Reportees,

Adani Group Business Leader

Key Stakeholders - External:

B2C customers, B2B supply Partners,

Vendors,

Government bodies, External Partners

Education Qualification:

Bachelor’s degree in business administration, Marketing, or a related field (MBA preferred).

Work Experience (Range of years):

Minimum of 10-17 years of experience in B2C Sales preferably within the digital space.

Experience Level

Executive Level