SEO Specialist

Job Summary:

We are seeking an experienced and results-driven Senior SEO Specialist to lead our search engine optimization efforts. The ideal candidate will have a deep understanding of SEO best practices, technical SEO, content optimization, and keyword strategy, and will play a key role in increasing our online visibility and driving organic traffic.

Key Responsibilities:

• Develop and implement comprehensive SEO strategies to improve search engine rankings and organic traffic

• Conduct detailed keyword research and competitor analysis

• Perform technical SEO audits and provide actionable recommendations

• Optimize website content, metadata, URLs, and internal linking structure

• Collaborate with content and development teams to implement SEO best practices

• Monitor and analyze website performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.

• Track and report on SEO KPIs (rankings, traffic, conversion, bounce rate, etc.)

• Stay updated with search engine algorithm updates and industry trends

• Manage and guide junior SEO team members (if applicable)

• Build and execute link-building strategies (guest posts, outreach, backlinks)

• Recommend and implement improvements to website architecture and page performance

Requirements:

• Bachelor’s degree in digital Marketing, IT, Communications, or related field

• 4–7 years of hands-on SEO experience (preferably agency or performance-driven roles)

• Proven success in improving rankings and organic traffic

• Strong knowledge of search engine algorithms and ranking factors

• Proficient with SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.

• Good understanding of HTML, CSS, JavaScript, and website structure (basic level)

• Experience with CMS platforms (WordPress, Shopify, etc.)

• Excellent analytical, problem-solving, and communication skills

• Ability to work independently and as part of a team

Preferred Skills (Bonus):

• Experience with Local SEO and International SEO

• Knowledge of Core Web Vitals and Page Speed Optimization

• Basic knowledge of Google Tag Manager and schema markup

• Understanding of paid marketing (Google Ads, Social Media) is a plus