Digital Marketing Head

JOB DESCRIPTION

Key Duties & Responsibilities:

1. Digital Marking / Printing Operations

• Operate and manage digital marking and inkjet printing machines
• Ensure accurate printing of batch numbers, QR codes, barcodes, and branding elements
• Maintain print quality, alignment, and consistency
• Troubleshoot basic machine issues and coordinate with maintenance teams

2. Strategic Planning & Execution

• Develop and implement effective marketing strategies
• Identify target audiences and analyze market trends
• Plan and execute campaigns to improve brand awareness and sales
• Monitor competitor activities and recommend improvements

3. Creative Design & Branding

• Design posters, banners, and promotional materials
• Create engaging visuals for both online and offline platforms
• Maintain consistent brand identity across all creatives

4. Lead Generation & Digital Marketing

• Generate leads through social media, email campaigns, and online advertising
• Manage and optimize digital platforms (e.g., Instagram, Facebook, LinkedIn)
• Track campaign performance and improve conversion rates

5. Video Editing & Content Creation

• Create and edit promotional and marketing videos
• Add transitions, effects, text overlays, and branding elements
• Ensure high-quality and engaging content output

6. Branding & Design Development

• Develop creative concepts for marketing campaigns
• Design logos, product packaging, and marketing assets
• Ensure alignment with overall brand strategy

7. Performance Monitoring & Reporting

• Track and analyze marketing performance metrics (leads, engagement, sales)
• Prepare reports and provide actionable insights
• Optimize campaigns to achieve better ROI

Required Skills & Qualifications:

• Knowledge of digital marking/printing machines
• Proficiency in design tools (Adobe Photoshop, Illustrator, Canva)
• Experience in video editing (Adobe Premiere Pro, CapCut)
• Understanding of digital marketing and lead generation
• Strong creative, analytical, and problem-solving skills

Summary:

This role integrates technical operations, creative design, and strategic marketing to drive brand growth and operational efficiency.