Technical Sales Engineer

Job Description: Technical Sales Engineer – RF & Microwave Products, Displays & Power Supplies

Position Title

Technical Sales Engineer

Department

Sales / Business Development

Location

Bangalore / India (Travel as required)

Position Summary

The Technical Sales Engineer is responsible for driving sales growth for specialized electronic products including RF & Microwave components, Displays, and Power Supplies. The role combines technical expertise with consultative selling to identify customer needs, recommend suitable solutions, manage the sales cycle, and build long-term relationships with OEMs, system integrators, R&D teams, and industrial customers.

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Key Responsibilities

Sales & Business Development

• Identify new business opportunities in telecom, aerospace, defense, automotive, industrial automation, medical, semiconductor, and R&D sectors. 

• Generate leads through market visits, networking, references, exhibitions, and outbound outreach. 

• Develop and manage a sales pipeline to meet revenue targets. 

• Prepare account plans for strategic customers. 

Technical Consultation

• Understand customer applications and propose suitable products/solutions. 

• Conduct product presentations, demos, and technical discussions. 

• Interpret customer technical requirements, drawings, BOMs, and specifications. 

• Coordinate with application engineers or OEM principals for customized solutions. 

Product Coverage

RF & Microwave Products

• Amplifiers 

• Antennas 

• Cables & connectors 

• Attenuators / filters / couplers 

• Test & measurement RF accessories 

• Microwave modules and subsystems 

Displays

• TFT / LCD / OLED displays 

• Touch panels 

• Industrial monitors 

• Embedded display solutions 

• Sunlight-readable / rugged displays 

Power Supplies

• AC-DC power supplies 

• DC-DC converters 

• Adapters / chargers 

• DIN rail supplies 

• Medical / industrial SMPS 

• Battery backup / UPS related products 

Sales Operations

• Prepare techno-commercial quotations. 

• Negotiate pricing, terms, and contracts. 

• Follow up on quotations and close orders. 

• Coordinate with procurement, logistics, and finance teams for smooth order execution. 

• Maintain CRM records, forecasts, and visit reports. 

Customer Relationship Management

• Build relationships with engineering, procurement, production, and management teams. 

• Provide post-sales coordination and issue resolution. 

• Support repeat business and cross-selling opportunities. 

Market Intelligence

• Track competitor products, pricing, and market trends. 

• Share feedback with management and principals. 

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Required Qualifications

Education

• Diploma / B.E / B.Tech in Electronics, Electrical, Instrumentation, Telecommunication, or related field. 

Experience

• 2–8 years in technical sales / field sales / inside sales in electronics components, RF, displays, or power products. 

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Required Skills

Technical Skills

• Basic understanding of RF parameters: frequency, gain, power, VSWR, impedance. 

• Knowledge of display interfaces: HDMI, LVDS, MIPI, SPI, touch integration. 

• Knowledge of power supply parameters: voltage, current, efficiency, protections. 

• Ability to read datasheets and recommend alternatives. 

Sales Skills

• Prospecting and lead generation 

• Negotiation and closing 

• Presentation skills 

• Key account management 

Software Skills

• CRM / ERP systems 

• MS Excel, Word, PowerPoint 

Soft Skills

• Strong communication 

• Self-driven and target-oriented 

• Problem solving 

• Time management 

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Preferred Industry Exposure

• Defense & Aerospace 

• Telecom 

• Embedded systems 

• Industrial automation 

• Medical electronics 

• Semiconductor / EMS / OEM sales 

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KPIs / Performance Metrics

• Monthly / quarterly sales target achievement 

• Gross margin performance 

• New customer acquisition 

• Quote-to-order conversion ratio 

• Customer retention 

• Pipeline growth 

• Collection support 

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Reporting To

Sales Manager / Regional Sales Head / Business Unit Head