Area Sales Manager

Job Title: Area Sales Manager (ASM) –Retail & Project Sales (Sanitary Ware

Industry)

Location: As per assigned territory

CTC: ₹7 LPA – ₹8 LPA

Experience Required: Minimum 5 years in sanitary ware / building materials /

tiles / bath fittings industry

Job Summary:

We are looking for a dynamic Area Sales Manager to drive Retail & Project sales and

strengthen our dealer network in the sanitary ware segment. The role involves regular market

visits, dealer engagement, and consistent reporting to senior management.

Key Responsibilities:

 Drive sales growth through dealers and distributors & Projects in the assigned territory.

 Conduct daily visits to ensure strong relationships and continuous business flow.

 Monitor dealer stock levels, product movement, and ensure availability of key SKUs.

 Expand and manage the dealer/distributor network to increase market penetration.

 Achieve monthly and quarterly sales targets.

 Identify new business opportunities in retail and project segments (builders, contractors,

architects).

 Track competitor activities, pricing, and market trends.

 Ensure timely collections and maintain credit discipline.

 Provide regular sales reports (daily/weekly/monthly) to senior management / Head

Office (HO).

 Coordinate with internal teams (logistics, marketing) for smooth operations.

Key Requirements:

 Minimum 5 years of experience in sanitary ware, tiles, CP fittings, or building materials

industry.

 Strong network with dealers, distributors, and retailers.

 Proven track record in achieving sales targets.

 Willingness to travel extensively for market visits.

 Good communication, negotiation, and relationship management skills.

Key Skills:

 Retail Channel Sales & Project Sales Management

 Dealer Relationship Management

 Market Expansion & Business Development

 Sales Planning & Reporting

 Negotiation & Collection Management

Preferred Candidate Profile:

 Experience in handling sanitary ware brands or similar product lines.

 Familiarity with local market dynamics and dealer ecosystem.

 Self-motivated and target-driven individual.