D2C Acquisition Specialist

About the Role

RoomAdda is looking for a passionate and results-driven D2C Acquisition Specialist to directly acquire tenants, students, and working professionals onto our platform. This role is centered around direct-to-consumer outreach, where you will engage with end- users to drive sign-ups, bookings, and platform adoption. You'll gain hands-on experience in consumer acquisition, digital outreach, and conversion optimization. 

Key Responsibilities

• Identify and target potential tenants like students, working professionals, and relocators through on-ground and digital channels.
• Clearly communicate RoomAdda's value proposition and convert leads into active platform users.
• Execute hyperlocal acquisition campaigns near colleges, offices, transit hubs, and residential zones.
• Conduct direct consumer interactions to understand housing needs and match them with available listings.
• Drive sign-ups, app downloads, and first bookings by engaging prospects through field visits, events, and referral programs.
• Maintain accurate records of lead pipelines, conversion rates, and acquisition data in CRM tools.
• Collaborate with internal teams to ensure a seamless onboarding experience for new users.
• Meet and exceed weekly and monthly acquisition targets.

What You'll Gain

• Real-world exposure to D2C growth strategies and consumer behavior.
• Hands-on skills in lead generation, conversion funnels, and retention basics.
• Proficiency in CRM tools and acquisition tracking systems.
• Mentorship from experienced growth and marketing professionals. 

Who We're Looking For

• Strong communication, persuasion, and interpersonal skills.
• Confidence in consumer-facing roles and engaging with new people daily.
• Self-motivated, target-oriented, and hungry to grow.
• Basic proficiency in MS Office (Excel, Word, PowerPoint).
• Willingness to travel locally for field acquisition activities.
• Genuine interest in growth marketing, sales, or the proptech/rental sector.