Field Sales Executive

Job Description – Sales Executive (Field Sales & Awareness Executive)

Role Overview

Sales Executive is responsible for executing on-ground awareness and sales activities across assigned villages/towns. The role involves direct consumer interaction, product demonstration, and sales conversion, while ensuring adherence to campaign SOPs and reporting protocols.

Key Objectives

• Drive awareness on dental health and oral hygiene
• Conduct direct consumer sales
• Ensure complete coverage of assigned route plan
• Achieve daily, weekly, and monthly targets

Key Responsibilities

1. Route Execution & Coverage

• Visit 1 village/town per day as per assigned route plan
• Cover ~75 villages/towns per quarter
• Ensure no skips or delays in planned coverage

2. Market/Kiosk Activation

• Set up kiosk/activation in market/haat areas twice daily
• Educate consumers on:
• Dental health
• Tooth sensitivity
• Importance of oral hygiene
• Engage with consumers to:
• Explain product benefits
• Drive trials and conversions
• Communicate clearly in local language/dialect

3. Product Demonstration & Sampling

• Conduct:
• Chill Test (to demonstrate tooth sensitivity)
• Toothbrush/product demo
• Distribute samples as per guidelines
• Ensure proper explanation during demos to drive conversion

4. Sales & Target Achievement

• Achieve daily sales targets
• Convert:
• Awareness → Trial → Purchase
• Ensure stocks are sold only to end consumers (no retail diversion)

5. Reporting & Documentation

• Submit daily reports via application and as per shared formats, including:
• Village covered
• Number of interactions
• Demos conducted
• Samples distributed
• Sales achieved
• Ensure accuracy and honesty in reporting
• Submit required proofs (if applicable)

6. Stock Handling & Compliance

• Maintain proper stock records
• Ensure:
• No stock loss or damage
• Proper utilization of samples
• Follow all stock and audit guidelines

7. SOP Adherence

• Execute all activities strictly as per SOP
• Follow:
• Prescribed sales pitch
• Demo process
• Engagement guidelines
• Avoid any deviation or malpractice

Key Performance Indicators (KPIs)

• Daily/Monthly Sales Achievement
• Village Coverage (as per route plan)
• Number of consumer interactions
• Demo & Sampling execution
• Reporting accuracy and timeliness

Skills & Requirements

• Minimum 6 months of sales experience (field sales preferred)
• Strong communication skills (local language preferred)
• Basic sales and persuasion ability
• Comfortable with field travel and rural engagement
• Ability to maintain records and follow processes
• Honest, disciplined, and target-driven

Important Compliance Notes

• No retail selling or stock diversion allowed
• Strict adherence to SOP and reporting formats
• Reporting must be done on the application and as per shared formats
• Participation in audits and verification processes is mandatory
• Non-compliance may lead to penalties or termination