FMCG Sales Executive

Job Description – Ground Sales Executive (B2B) Company: Kisan Fresh About Kisan Fresh Kisan Fresh is a B2B fresh fruits supply platform that delivers high-quality fresh fruits directly to retail shops. Retailers place their orders through our mobile application before 12:00 AM, and we deliver the next morning between 5:00 AM and 9:00 AM. We offer Free Delivery and Cash on Delivery (COD). Position Ground Sales Executive Job Responsibilities • • • • • • • • • • • • • • • Visit 20 retail shops daily in the assigned territory. Introduce Kisan Fresh and explain our business model and ordering process. Onboard new retailers onto the Kisan Fresh mobile application. Assist shop owners in downloading, registering, and using the app. Explain our service benefits: Order before 12:00 AM for next-day delivery. Delivery between 5:00 AM and 9:00 AM. Cash on Delivery (COD). Free Delivery. Help newly onboarded retailers place their first order. Build strong relationships with retailers to encourage repeat orders. Regularly visit existing customers, coordinate with them, and ensure consistent order placement. Follow up with inactive retailers and reactivate them. Coordinate with the operations and delivery teams to provide an excellent customer experience. Submit daily reports on shop visits, new onboardings, first orders, and repeat orders. Daily Targets • • • • Visit 50 shops every day. Onboard new retailers. Generate first-time orders. Increase repeat orders from existing retailers. Required Skills & Experience • • • • • Minimum 2 years of experience in Ground Sales / Field Sales / B2B Sales. Strong communication, negotiation, and relationship-building skills. Comfortable using Android smartphones and mobile applications. Self-motivated, target-oriented, and willing to travel within the assigned area. Experience in FMCG, fresh produce, retail distribution, or food industry sales is preferred. 1Salary & Benefits • • • • Salary: ₹20,000 – ₹25,000 per month (based on experience and performance). Performance-based Incentives. Career growth opportunities in a fast-growing agri-tech company. Training and continuous support. Key Performance Indicators (KPIs) • • • • • • Number of shops visited daily. Number of new retailers onboarded. Number of first orders generated. Repeat order rate from existing retailers. Monthly sales generated from the assigned territory. Customer retention and satisfaction. 2